{"id":639,"date":"2018-03-14T12:54:36","date_gmt":"2018-03-14T12:54:36","guid":{"rendered":"http:\/\/www.hitsteps.com\/blog\/?p=639"},"modified":"2018-03-14T12:55:01","modified_gmt":"2018-03-14T12:55:01","slug":"why-your-marketing-strategy-needs-an-update","status":"publish","type":"post","link":"https:\/\/www.hitsteps.com\/blog\/why-your-marketing-strategy-needs-an-update\/","title":{"rendered":"Why Your Marketing Strategy Needs an Update"},"content":{"rendered":"

There are so many things marketers can do that sometimes they lose focus on the overall strategy. Is the approach you have chosen aligned with the goals of your organisation? Are the tactics still relevant? Is your strategy outdated? So, what are the warning signs that you need up update your marketing strategy? <\/span><\/p>\n

Just plain old <\/span><\/h2>\n

If your strategy is older than two or three years, it\u2019s probably time to update it. With so many updates, technology, platforms and new processes, you need to consistently account for change. Marketing is always developing and at a rapid pace. Anything over three years old can be falling behind. Content marketing, programmatic buying and customer analytics are just a few new tactics you could consider. Try to go over your strategy every twelve months. You don\u2019t have to give it an overhaul, just adapt and update. \u00a0Sometimes it helps to make personal improvements, <\/span>online courses<\/span><\/a> are a great way to keep up to date with industry trends. <\/span><\/p>\n

Preferences change <\/span><\/h2>\n

There is a stronger focus on health in 2018 compared to ten years ago. The same people are searching for nutritional recipes over junk food recipes. \u00a0If your audience is changing, then you must change with them. \u00a0If your strategy doesn\u2019t account for change, your audience will go elsewhere. <\/span><\/p>\n

How do you know if preference has changed? Simply listen to your audience. Surveys, keyword research and trends a just a few ways you can gauge change. Marketers will often forget to listen because they are so focused on what they are going to say. Address changes in your audience. <\/span><\/p>\n

Lose sight of the overall picture<\/span><\/h2>\n

Because there are so many marketing tactics, we sometimes lose sight of how they will all work together. \u00a0How will <\/span>social<\/span><\/a>, SEO, SEM and email marketing all work together? To avoid this, you need to start with a business strategy. This will help you determine which marketing efforts will help you get there quickest. <\/span><\/p>\n

Value over volume <\/span><\/h2>\n

In 2018, it\u2019s no longer enough to just turn up the volume; you must have value there. You must integrate value into your strategy. There is plenty of content and information online but is it of value and quality. \u00a0People still value high-quality content. <\/span><\/p>\n

Your brand doesn\u2019t have a unique knowledge base and point of view. Are you demonstrating knowledge and opinion through blogs, articles, webinars, events and other methods to establish yourself as a leader in your field? \u00a0If not, you need to start updating your strategy. <\/span><\/p>\n

<\/a>Relocate spending <\/span><\/h2>\n

As your business and market change, are you making sure the allocation of marketing budget changes too? Has one marketing channel shown growth or potential over another? Do you have a room in your budget for innovative new tactics? It may be time to reassess your marketing spend. \u00a0If the channels you have been using are no longer getting results, you must change things up. \u00a0It\u2019s time to relocate your budget to new channels. You can use <\/span>eVoice<\/span><\/a>\u00a0virtual numbers to track marketing channels and see which ones are working the best. \u00a0<\/span><\/p>\n

Final thoughts <\/span><\/h2>\n

If any of the above is describing your business or your marketing strategy, it\u2019s time to step back and reassess your marketing strategy. Start with your business your business goals. Then map out tactics and channels that will help you achieve these goals. If you need more clarity, get some help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There are so many things marketers can do that sometimes they lose focus on the overall strategy. Is the approach you have chosen aligned with the goals of your organisation? Are the tactics still relevant? Is your strategy outdated? So, what are the warning signs that you need up update your marketing strategy? Just plain … Continue reading Why Your Marketing Strategy Needs an Update<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":1,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hitsteps.com\/blog\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}