It is no secret that an online presence is crucial for any business today, which is why every single business, big and small, needs a well-designed website. Studies have highlighted the fact that when it comes to business success, 94% of buyers search for a business online before doing anything else, which is why having an online presence is crucial.
Of course, an online presence isn’t just about a website; it’s also about digital marketing and social media. However, a well-designed, easy-to-use website is a crucial first step for success. While there’s a common misconception that building a website is an easy task and anyone can do it, when it comes to building a website for your business, there’s a lot that needs to be taken into account.
To help make the process of designing your business website a little easier, here are some useful tips and ideas to take note of when you’re looking at building your business’s online presence.
Work with a professional web designer
First and foremost, when it comes to website design, it’s vital that you hire a specialist web design company. You can choose a local company, but the nature of digital means you can work with a company based almost anywhere if you like what they do. To help you pick the right company for your needs, providers will list the services they provide as standard, such as those offered by website design Lichfield, for instance, as well as what else you might be able to ask for on top. While a lot of people might be tempted to build their business’s website themselves using basic platforms or out-of-the-box options, unless you have a background in web design, it’s not a great idea. It’s far better to work with an experienced company that can create a website that not only looks great but also runs seamlessly, is free of glitches, and does exactly what you need it to do.
Ensure your site is responsive
Did you know that more than 62% of shoppers use their smartphones to browse the internet and make purchases? This means that if you want to give your chances of success a boost, it’s essential that you ensure your site is responsive and works just as seamlessly on smartphones and tablets as it does when being accessed via a computer. The site should also be easy to use and navigate, regardless of the device it’s being used on.
Make it easy to find
You won’t be getting any new customers if they can’t find your website. To make sure your site is discoverable, you should choose a domain name that is as closely related to your business name as possible. You should also ensure that your business is listed on Google Maps. Finally, it is imperative that you understand what keywords customers might use to find your business so you can optimize your site for search engines.
Add a blog
If you want to boost where your website ranks in search engines, adding a blog to your site can be a great step to take. You will also find that adding a blog to your site will drive traffic, and these readers may then be converted into sales. Having a blog also gives customers an insight into your personality and the passions that drive you, which is great for building customer loyalty.