So, you wrote a great article a few years back, but now it’s kind of outdated, what should you do?
The answer is there are lots of things you can do to spruce up your old content, and you might well find that they give it a whole new lease of life. Anything you have on your website has the potential to be an asset, so why not go back and give your old content the touch up it needs?
You might have an old piece of content that used to rank well but has gradually dropped down the rankings until it’s not getting any traffic anymore. If this is the case, then the page needs updating, and it can return to its former glory.
The world changes very quickly, so it’s normal that the information in your old blogs can become outdated. It doesn’t take long to update the old information and add new sections to spruce up your old content, and it can make a big difference to your rankings.
You might have some old content where the information is excellent, but you didn’t quite nail the layout and format of the page. Just because a page isn’t getting traffic doesn’t mean that the information is not valuable, so it’s a good suggestion to go back and see if you can format it in a more friendly way.
This might mean breaking up texts with images, adding lists, or fixing some headings, all of which can help give your page the extra boost it needs to have a second lease of life.
If your old content didn’t include any video, then this gives you an excellent opportunity to add something new to the page. Videos are a great way of connecting to your visitors and can help give your pages the boost they need in the rankings.
There are some great videographers out there who can help you craft the right message and turn your old content into high-performing, customer converting, newly repurposed content.
Follow Up Series
If you have an old piece of content that you particularly enjoyed, then a great option is to do a follow-up series. This allows you to expand on the original article and extend the story to your audience.
You can then go back to the original content and insert the links to the follow-up articles, keeping your audience engaged with your website for longer.
When you write an article on your website, it shouldn’t have just one “grand opening” and then get forgotten in some corner on your website. You can use your social platforms and email lists to keep sharing your articles and keep people engaged with your great content.
Make sure you’re sharing your articles more than once across all your platforms. If the information is still useful, then keep sharing it.
Now that you’ve touched up your old content, you’ve got a great reason to get sharing it.