How to Make Your Retail Store More Efficient

Efficiency is one of the best words in business. It means you have mastered the art of the supply chain and are wasting the least amount of materials and products as possible. When your company is efficient, you have less to sell at a discount, can provide excellent service and stock for your stockists, and of course, recoup as much money as possible. Improving the efficiency within your supply chain, however, is not quite so straightforward. Supplier to supplier, or business to business, can become quite convoluted. You might personally only work with one supplier and one stockist, but do you know who supplies that company?

Knowing who you work with and improving the efficiency along the entire chain is how you will save on costs and reduce risk all at the same time. At the same time, implementing the right tools can help increase your sales and reduce the processing time at the core of your operations.

It isn’t easy to work as a middleman in the supply chain, but with these tips, you can make the entire process easier and more efficient.

Carefully Vet Your Suppliers

Transparency is the name of the game, and it is only when you know where every aspect of your product has come from and where it was made can you mitigate risk from the source. In some cases, the risk involved could be in a faulty product that has not passed all safety tests. In others, it could be a risk to the lives of workers along the supply chain, as was the case with the Rana Plaza Disaster in 2013, where suppliers illegally built warehouses to such an unsustainable level they collapsed in less than 90 seconds.

In short, know who your suppliers’ suppliers are, and vet them to ensure the safety of the product and those working there. Customers and businesses alike are becoming more demanding when it comes to where their products came from, and doing this can help you discover inefficiencies in the supply chain that can be easily rectified.

Improve Collaboration with Your Supplier and Buyer

A great way to reduce processing times and improve B2B operations is to operate an easy to use portal where your customers can self-serve information online. The Omnia product suite from www.weaveability.com offers a range of digital transformation solutions that provide a truly personalised customer experience. In this digital age, both businesses and consumers expect to easily purchase from and communicate with suppliers online. With the power of Omnia, you can customise the experience for every type of customer without any additional integration or hardware. You can also enable real-time communication thanks to instant access with your master data.

Use Data Management in Your Favor

Another great way to improve the efficiency of your company is to use your own numbers in your favor. One of the biggest wastes for any supplier or retailer is buying too much stock that then goes wasted. This stock will either be held up in storage, or it will need to be sold on at a loss. By using your data to find the sweet spot of supply vs. demand, you will be able to provide enough product to your customers without overdoing it.

5 Easy Personal Branding Techniques for Beginners

Image reference: https://www.pexels.com/photo/turned-on-gray-laptop-computer-1449081/

Like it or not, we live in a world where the cleverest marketing strategy attracts the best customers whether your product/service is the best or not. Popular brands are powerful, and, in the end, they get to take the bigger slice of pie.  

Similarly, in the world of business, a well-developed personal brand matters more than the level of quality one is able to deliver. The personal brand defines your work experience, your capacity to solve problems in your field of work and talks about how you communicate with customers. 

While it sounds a bit far-fetched, there are studies that show people who managed to put together great personal brands tend to get the best projects and earn more than the average Joe. And this doesn’t happen because they are smarter or more knowledgeable. It happens because they understood the power of branding and learned how to apply it in their professional life.  

Still, the concept of personal branding is a work in progress. As a result, it’s difficult to find high-quality and actionable advice that fits your particular situation. This is why we put together a guide with some of the most efficient personal branding techniques that are easy to understand and apply.

#1: Surround Yourself with the Right People

There is a quote usually attributed to motivational speaker Jim Rohn, that says “you are the average of the five people you spend most of your time with”. 

While the quote is highly debatable, there are some truths to it. Basically, what the author is trying to convey, is that we are influenced by the people with which we get in contact on a daily basis. However, we are also influenced by the people we follow on social media, by the books we read, and videos we watch.

So, take the quote and transform it according to your needs. If you have the possibility, get in touch with specialists in your field and establish a connection. They can be your co-workers, your managers, or even people you met at a conference. You don’t have to be friends with them or even spend every single day talking; you just need a way to communicate your thoughts and get feedback.

Furthermore, make sure your social media feed is loaded with publications and posts from authority content creators in your field. People love getting messages, shares, and comments on their posts, so it will be easier to find a connection.

The idea is that you absorb the information and type of behavior you see every day. So, to become a highly regarded professional with a strong personal brand, you should surround yourself with people who are already established as such. 

#2: Continuously Improve Your Skills

The fuel that drives a strong brand is represented by your willingness to improve yourself. Just like a product or service grows by implementing customer feedback (positive and negative), you also need to evaluate your strengths and weaknesses.

Furthermore, a professional who is open to the idea of improvement sends a strong message to their clients or employers. It shows you are ready to grow without someone pushing you from behind.

The good news is that you have a plethora of resources and materials at your disposal. For instance, if you want to improve your business management skills, you can take a leadership and management course online or you can buy the book that’s most recommended by specialists in the area. The same goes for every new skill you want to master.

In the end, in an ever-changing business environment, it’s important to upgrade your knowledge and set of skills.

#3: Find Your Uniqueness

Your uniqueness is your very own advantage in building a strong personal brand! It’s the element that attracts the right type of customers and the force that gets you where you want to be. 

So, if you’re not sure what makes your brand unique, have a look at your activity. Read the feedback you received from clients or analyze behavior reports received for annual evaluations at work. 

You don’t need something that’s Earth-shattering and paradigm-changing! You only need to identify that element that makes people remark you as a professional. It can be anything from “high-quality work at a fast pace” to “unlimited access to high-end resources”.

#4: Find your True Voice

Unless you’re a Steve Jobs type of person, it can be extremely difficult to find your voice from the very beginning. But that’s normal; we are not all geniuses and we don’t have to be.

So, when you first start, your personal brand will be a mixture of elements you learn from the people you admire and follow (see point #1). But, as you learn and grow, your voice has to change. You need to be on a quest for authenticity so, in the end, you’ll get to identify your uniqueness. 

The voice of your brand must represent your true aspirations and opinions in life. Also, make sure to stay true to your brand, even when the times aren’t as favorable. This shows integrity, a quality that’s highly valued in today’s business environment.

#5: Create a Toolkit for your Brand

The main purpose of a strong personal brand is visibility. You invest time, money, and energy in a wide range of activities to make sure the right clients or employers take notice. However, some tools are more effective than others when it comes to creating the right type of visibility.

To this aspect, we created a short list with the tools that are bound to produce the most positive impact:

Your Website 

In today’s day and age, if you don’t have a website, you don’t exist. Whether you’re an entrepreneur or an employee, make sure your site or page (it can also be a LinkedIn profile) is up to date and running. Also, include information about things such as:
• Professional achievements
• Projects you are passionate about
• Awards and nominations
• Affiliations with interesting people and projects
• Certifications & Academic degrees
• Publications and participation to conferences

Social Media Presence

Yes, a web page and a social media profile are two different things. And you need both to increase your visibility!

We recommend selecting the channel that is most likely to get your post in front of possible customers (LinkedIn, a blogging platform, or another professional network). It’s important to stay active and develop an authentic style that speaks about your level of professionalism and dedication.

Speaking Engagements

Should you ever have the opportunity to participate as a guest speaker at a conference, make sure to RSVP yes! This type of events gather all sorts of people from your field of interest and are an amazing opportunity to increase brand visibility.

An Emailing List

While most commercial brands would kill for a well-developed emailing list, many personal brands seem to ignore the opportunity of building one. Studies show that email marketing is still one of the most effective ways to increase brand visibility, and this applies to personal brands as well.

Sure, you have to be delicate with the process and avoid becoming a nuisance, but it helps to stay on your clients’ mind. This way, when they need the services you offer, you’ll be the first to call.

Written Materials

A book, articles in an authority publication (online or offline), a PDF you send with newsletters, any type of written materials can improve brand visibility. Even more, if you are a published author in your field of activity, it strengthens your position in the eyes of customers.

Wrap Up

In the end, it’s important to get involved and be present in your field of interest. It may take some time, but every step you take is a brick for your professional future. A strong personal brand can’t be built overnight and it has its own challenges, but with the right tools and inspiration, you will succeed

Oli Kang

Oli is a working mum who has a passion for teaching and all things educational. With a background in marketing, Oli manages the digital channels and content at Courses.com.au

https://www.courses.com.au
https://www.linkedin.com/company/courses-com-au
https://www.facebook.com/courses.com.au

Happy New Year 2019

We are excited to step into 2019, which will be an exciting year for all of our customers. Hitsteps is working toward integration with a session replay recording service Reactflow which is currently under development and we at Hitsteps are monitoring the development and providing help wherever necessary.

Additionally we are working toward integration with iOS Numeric app which allows you to view your dashboard statistics on your mobile phone and Apple Watch.

Hitsteps growth did not stop in 2018 and there is no sign of slow downs! we are looking forward to 2019 and upcoming partnerships and integrations.

Wish you a happy new year from everyone at Hitsteps

Crypto Black Friday

Hitsteps is participating with CoinGate for Black Friday Promotion. You can purchase your licenses from November 30 to December 2 by choosing CoinGate as payment processor and enrol to be selected a Winner. Cost of license must be more than $50 which we recommend you to purchase licenses as yearly to be able have more chance to be selected as a winner.

How Your Website Statistics Ultimately Determine the Value of Your Site

Keeping good statistics about your website is an absolute necessity. It helps you recognize trends and identify areas where you are underperforming so that you can make the right decisions to help you grow. Yet keeping good statistics has another purpose: it helps determine the value of your business.


Image: Pixabay

Someday you may want to sell your site or your online business, and having access to quality data on how it is doing will prove to be invaluable later on when the day does come to move on.

Here’s how your statistics impact the value of your business

The 2.5 rule

The general rule of thumb when determining the value of a business is that it is worth 2.5 times its yearly revenue. So, when you go sell the business, or even to just determine what it is worth, you’ll need reliable revenue numbers. If you go to an investor expecting them to take your word about how much the site makes, you can expect to be laughed out of the room. However, if you go with data to back up your claims, that’s a different story.  

Growth projections

A business that is growing is worth more than one that is not. If you can demonstrate to investors that the arrow for your business is pointing up and that it is likely to continue to do so, you are more likely to get a better valuation. And there is nothing like month-by-month data to be able to demonstrate this trend. Plus, if there are months where things didn’t go well, you can more easily explain them away, conveying more clearly the overall health of the business.

Records keeping

Another thing that helps determine the value of a website or online business is its records. Investors want to know that what they are seeing is all there is to see, and they also want to make sure that they are entering a safe venture that won’t run into accounting or legal problems down the road. Having the numbers about how your website performs will help clear up these doubts and encourage investor confidence.

Market Research

One of the best things that comes from website statistics is the insight you can gain about your market. You can learn valuable demographic information about your audience, and you can also learn how they ended up on your site and then what they do once they get there.

This impacts your business’ value in two ways: first, it helps identify potential risks. Maybe you are overly dependent on one group. If this is the case, having a plan in place to diversify your market will show investors you’re serious about risk management, helping add to the company’s value. And second, having this information about the market helps point out areas of focus for the new owners. They will be able to see more clearly how the website will grow, and this will make them more likely to give a higher valuation.

All in all, website statistics play a critical role in determining the value of your site. If you aren’t collecting data now, you’re setting yourself up for a lower valuation and for some potential disappointment down the road.

About the author: Jock is the founder of Digital Exits, a brokerage service that specializes in the buying/selling and appraisal of online businesses. He helps clients get the best deal for their websites and other internet companies, and always advocates for strong data and records management, as it helps secure a higher valuation.

Enhanced Chat Reports

Have you ever received an email from your visitors and you wish that you could instantly see which pages they look at period to sending email to you, so that you can understand the problem from their point of view and answer their question more efficiently? Hitsteps is here to help you!

Hitsteps contact form visitor views analytics is no longer limited to our WordPress plugin and now has been extended to our live chat support system.

This change has been applied to all of our customers account and now you will receive an email report with visitor full detail, each time a visitor have conversation with you via our chat system.

Keep up the good support for your website!

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Ninja Forms Contact Form Analytics is supported too!

It was an exciting day few days ago when we announced our WordPress hitsteps web analytics plugin no longer only provide analytics on the web, but it also integrate it for Gravity forms and Contact form 7, and today we have took one more step forward.

We have received many request from those of you who use Ninja Forms, and we listened! We just integrated Ninja Forms contact forms into our plugin, so you can drop hitsteps widget into your forms and receive full analytics information of users who submitted the form, including full pageview paths.

Download/Update to our latest WordPress plugin to have this feature enabled in your website.

Let us hear your feedbacks about this, enjoy!