3 Ways to Expand Your Brands Reach

No matter how appealing your business’s brand may be, it will be of no use whatsoever to you if it doesn’t reach your target audience. You should treat the task of expanding this reach with the seriousness it deserves by devoting as much of your time and as many of resources as you can to it.

To see what you need to do when you set about to expand your brand’s reach, make sure to read on.

Shoot for the stars

If you want your brand to reach far and wide, there’s no time for you to be thinking small; you have to shoot for the stars. More to the point, you have to communicate your brand’s mention on the web’s most significant publications. By doing so, even if you are ultimately unable to have your brand mentioned on the world wide web’s most prominent and authoritative sites, it will still be better off with regards to where it falls in the ranking pages.

In order to reach the sites that are deemed social influencers thanks to the following and pull that they have, first and foremost, you have to align yourself with a company capable of performing an effective SEO technical audit for you. A company that is an expert in this field, such as Click Intelligence, will be able to sort through all of the different factors that are potentially holding your brand back from communicating with social influencers. First of all, they will check all of your website’s elements, from its coding to its content, against their own audit checklist to ensure that nothing about your site is hampering your brand’s potential growth.

Become a content authority

To truly expand your brand’s reach, you need to have the reputation of being a content authority. This is because content is king in the digital work of today. 

To become an authority in this sense, whether it’s written, photographic, infographic, or video content that you opt for, you need to ensure that everything you upload is informative down to the T. This means no mistakes! Nobody is going to believe in your brand or ultimately trust in your business’s capabilities enough to bring you their custom if you cannot provide accurate information on the subjects that you are supposed to be an expert in.

A practical and proven way to become a content authority is to guest blog. If you can becomeprolific in this sense, you will find more and more opportunity to slip your brand into the content that you create. As a result, your brand will be right under the nose of your target audience, which is right where you need it to be.

Use Facebook to promote yourself

Thanks to the fact that it helps businesses reach a highly specific and responsive audience, Facebook is fast becoming one of the Internet’s leading paid search channels. If your brand is going to be seen anywhere in its bid to expand, it should be on this social media platform.

In order to expand your brand’s reach, as stated, there’s no time for thinking small. To create a big brand, everything you do must be BIG.

The Best Practices To Follow To Operate Safely Online

You may go through your entire life without every facing security problems online, but you also never know when something can go terribly wrong. Being a victim of a cybersecurity attack will involve a lengthy process and a lot of trouble in order to get everything back on track.

In order to prevent the situation from being unsalvageable and potentially affecting your business’ reputation and standing, then the preventative measures mentioned below should be considered. Collectively these can see you operate safely online while taking the best possible measures to prevent a cyberattack impacting your company. 

Anti-virus software programs

Your very first step should be to download anti-virus software security programs on your laptop. This will defend your computer against malware, and you will be very thankful that you have it should something ever occur. 

Install a firewall

firewall is another security measure that you can take when operating online. This maintains the security of your private network and will block any unauthorized access from getting in. 

Long and complicated passwords

Coming up with a long and complicated password for everything that you do online is an easy way you can help prevent a hacker from accessing your data with ease. Whether it’s a password for your banking information, your email, or anything else for that matter, this will act as another barrier for protection.

Secure your wireless network 

Is your Wi-Fi router secure? If it isn’t, this is something that you need to do sooner rather than later. Try to use WPA2 to secure it, rather than WEP. Passwords that you encrypt with WPA2 are more difficult to hack. 

Cloud security 

Fearing a security breach shouldn’t stop you from using the cloud to your advantage. Acloud is a great tool for you to store your information in one succinct place that is online, and is accessible to multiple users, be that fellow employees, other companies or clients. 

You can read more about the security issues that you could face and the solutions to deal with them through www.mcafee.com. A company that is an expert in providingthese types of services should always be your go-to solution to ensure that any security software program is properly installed and working on your computer.  

Safe surfing and shopping 

Do you know what to do in order to surf the web safely? What about the steps you need to take in order to complete safe online shopping? When you are purchasing something online, you should make sure that the site you are giving your credit card information to is encrypted, and thus has a secure sockets layer. You will notice this if the URL has a lock next to it. 

Moreover, make sure to use familiar websites and as always, don’t overshare what you don’t need to. 

These practices will limit the chances of something happening to you. With these easy solutions, why wouldn’t you do what you can to protect yourself?

UX Power tool: Page Analysis – detect clicks on each HTML elements

One of the most used feature in Hitsteps is heatmaps. Heatmaps provide an extensive insight into pages usability and design. However they hide informations too. A LOT of informations.

Following screenshots are from a classic Hitsteps heatmap when page is scrolled down. You can see some clicks around the screen.

It is a good start but there are a lot more to see from behind the scene data that generated this heatmap. Here comes the Page Analysis.

We have built Page Analysis to be dynamic, extensible and interactive. Page analysis provide data for heatmaps. but a lot of data that are not possible to view within heatmaps, are now provided via Page Analysis feature.

Looking at screenshot below, you can see how page analysis identify each HTML DOM Elements, bind to the element and show number of clicks that happened on that element. Furthermore, Page Analysis provide you with live and interactive view of your website. It allows you to click on your menus and buttons, and see clicks on sub menus and popups where you would not be able to see on a generic static heatmap.

This deep level of aggregated page elements analysis is a power tool for any UX designer who are trying to improve usability of a dynamic website. Perhaps video below can put this feature in better perspective:

This feature come pre-activated in all free trial and Pro accounts. You do not need to enable page analysis to record clicks on a specific page. It record all pages by default.

If you do not have your Hitsteps free trial account, you can create one now. no credit card required.