Having a blog can have huge benefits for your business. It can help you to establish your brand as a thought leader in your industry, it’s a great way to share news and disseminate important information, and, of course, it does wonders for your website’s SEO. But only if your blog is well executed.
It’s not enough to just add a blog section to your site and throw up a post whenever you remember to. You need to post with strategy and intention. You need to think about things like your blogging schedule and keywords.
This guide is going to help you to learn how to create a blog schedule and go into how and why you should be posting. Read on for everything you need to know.
Benefits of Having a Blogging Schedule
Now that we’ve answered the question “do I need a blog?” let’s tackle another: why should you have a blogging schedule? In fact, there are several good reasons. The first is that a blogging schedule will help you stay on track.
If you don’t have a schedule, it’s easy to forget to post or lose track of what topics you have and haven’t posted on. A blogging schedule will help you to stay organized and on point.
Your blogging schedule is also a necessary part of your overall SEO strategy. If you have a strategy, logic dictates you’ll have a schedule to support it.
How to Create a Blog Schedule
How often should be uploading a new blog post to your website? Here’s the thing, there’s really no such thing as too many blogs. The more quality content you’ve got on your site, the better.
Yes, you probably want to avoid putting up more than one blog per day, but outside of this, you can be as prolific as you like. The tricky thing is coming up with enough content to fill out your blogging schedule.
How often you post will of course depend on how much content you have at your disposal. If you’ve got a big stock of blogs (or a writer who’s actively working on blogs for you) then twice a week is a good amount to aim for.
You want to try and be as regular as possible. At least once a fortnight, but if possible, once a week is even better.
Then, you should think about what time of day and what day of the week you want to post at. Think about where and how you’re going to push your blog out on social media. For example, the best time to post on LinkedIn will be midweek, sometime before noon.
Make Your Perfect Blog Schedule Planner
Having a blogging schedule is a great way to remind you to generate fresh content, keep you accountable, and keep track of when and what you’re posting. All you need is a simple spreadsheet and you’re good to go! If you’re looking for more actionable advice for your digital marketing strategy, check out some of the rest of our content now.