The Future of Graphic Design Technology

The graphic design industry generates more than $15 billion today. It’s used in everything from marketing to software development. 

The technology is advancing, which means that this field is only going to get more advanced and useful in our world. Here are some ways that graphic design technology is changing the way business is done in the United States and all over the world. 

Watch AI and Machine Learning

Every industry today is taking advantage of artificial intelligence (AI) and machine learning. This technology optimizes the way you create output, and will make you more precise with your graphic design. 

Machine learning algorithms are helping graphic designers provide quality work from scratch. There are several website builders and graphics generators powered by artificial intelligence. 

This technology helps you become more productive at a better cost and less of a time commitment. Expect graphic design tech to continuously incorporate these sorts of algorithms today and in the future. 

Digital Is on the Rise

Smartphones, tablets, wearables, and other devices are the preferences of choice today. Because of this, graphic design is becoming more of a digital art than print media. 

New graphic design software is digital-first, and optimizes the work for mobile devices. Creating websites and apps for your company can help you reap the rewards of the public’s attention in a way that they naturally digest media. 

Minimalism and Simplicity

It’s important to also look into the themes and layouts that people gravitate toward today. Minimalism and simplicity are the name of the game. Expect to see graphic designers using stripped down layouts that are easy for people to digest. 

Today’s graphic design software is made to create these layouts effectively and easily. You can put a free background remover to use that will help make your graphics more simplistic and powerful. 

Graphic design programs will make the best use of color schemes that are simple, yet effective. 

Data Visualization and Infographics

We live in a time where people are more willing to digest information when there are visuals attached. Long blocks of text are likely to get glossed over, and infographics are a more efficient way to teach information.

It’s easier to express data when it comes with a graphical layout that hits the bullet points that will let you impart the right information. The graphic design software in 2022 is built to create all sorts of graphical presentations that can get the desired effects. 

These tools are excellent for marketing and search engine optimization (SEO). You can see your sales and profits improve when you master this aspect of graphic design. 

Learn About Graphic Design Technology

Graphic design technology helps your business, branding, marketing, and more. New graphic design programs will help you create the output that you need. 

Learning to master graphic design can get you results that achieve all of your branding goals.  We can assist you so that you’re always informed on the marketing, business, and tech news that you need. Bookmark our website to learn more about graphics design.

Interesting Tech Careers You Could Get Involved with

When it comes to finding a career that you enjoy, one of the best options available to you is to get involved with technology. A constantly expanding and evolving field of technology has such brilliant job prospects that many people think that it is the future of business. So if you’re interested in how you could get involved with tech careers, then this article aims to help you on your way.

Finding a Career that Works for You

One of the most important things you will ever do in life is finding a career that works for you. An inescapable element of day-to-day life is that we all have to work to make the money we need to survive. However, so much of our daily lives is taken up by our work that it is important you find some things you can enjoy doing.

Discovering Your Passion. One of the most important elements of enjoying what you’re doing is finding a career for which you have real passion. After all, if you don’t genuinely care about what you’re doing and why you’re doing it, then it can be difficult to truly enjoy your work. Nobody wants to spend hours of their day doing something that they don’t care about.

So one of the best things you can do for yourself is to start trying to figure out what you feel passionate about. Fortunately, there are plenty of ways for you to start investigating you’re your true passions are, and the process is normally quite fun.

A great way to start is to examine what you do in your spare time for fun. More often than you’d think, people are already engaging with their passions, even if they don’t know about it. So if you look into the things you do for fun, you could find that there is something that that you really genuinely care about.

Why You Should Get Into Tech. If you’re looking for a great career to get into and you aren’t yet sure what interests you, then technology can be a great place to start. It is an incredibly modern and innovative business in which there is are a lot of chances for variety and profit. Beyond that, technology is where some of the most interesting work in the world is done. So if you are looking for a great career opportunity, working with technology can be a brilliant experience.

Considering Self-Employment. One last point that you should keep in mind is the possibility of going into self-employment. For some people, the traditional working environment simply isn’t the best choice. There are many reasons why this might be the case, but by embracing a break away from traditional working and pushing yourself into something more self-driven, you might be able to find a working life that is far more suited to you.

Becoming a freelancer or even a small business owner can be a difficult thing to do, however, so you should definitely make sure that it is the right path for you before you dedicate yourself to it.

Building Your Experience

Now that you understand the importance of finding a career that works for you, the next thing you should think about is how you can start building up relevant experience in the field. Employers for preferring to hire people with experience, which means you can massively boost your chances of finding a job if you work to boost your experience as soon as you can.

Upgrading Your Skills. While experience is incredibly important, most people don’t realize that you don’t necessarily have to have experience in the job you’re looking for to have relevant experience. Improving your experience with specific skills can be a fantastic way to give yourself an edge in any field, even if you can’t necessarily work in it yet.

Fortunately, there are plenty of ways for you to develop these kinds of skills, from engaging with an entire university degree to spending some time online with eLearning sites. Anything you do to increase your ability in a relevant skill set will always be beneficial to you overall.

Finding an Apprenticeship. Alternatively, if you are set on finding experience within the field that you want to be working at, then you might want to consider taking up an apprenticeship. This can be a brilliant way to learn the skills that you need while also gaining relevant experience in the field. Of course, apprenticeships can be difficult for land, but if you can get your hands on one, they can be a fantastic way to start your career.

Deciding on a Career

Speaking of careers, there are plenty of potential avenues of employment that you might want to pursue. After all, the tech industry is a wide and multifaceted one.

Software Developer

An incredibly interesting and entertaining way to work in the technological industry is to take up the career of a software developer. The software itself is integral to the creation and running of any computer system, not to mention the fact that it drives everything a computer can reasonably do. This means that as a software developer, you can work on the creation of applications and systems that drive the technological world. Of course, if you’re looking to find a job in this field, then you will probably need to be qualified.

Fortunately, there are plenty of ways to get yourself properly qualified for the job, from pursuing a masters in software engineering online to taking up an apprenticeship with a tech company that is willing to train you as you go.

Consultation and Repairs

Alternatively, if you know a lot about technology, how to fix it and how it works, then you might want to get into the business of troubleshooting and repairs. With so many people dependent on technology and so few understanding how to repair it when things go wrong, tech support positions like these are important to keeping the world running. Plus, it can be nice to be needed.

Data Analytics

Finally, if you know your way around a computer and you have a strong understanding of mathematics and statistics, then you might want to consider getting into the career of data analytics. One of the most powerful tools available to a business looking to expand their influence, data analytics can be an incredibly lucrative field and a great way to find consistent work.

What You Need to Include in a Business Plan

Business plans are written documents that are essential for a successful business. To put it simply, the purpose of the plan is to outline what you want to achieve with the business and how you will do so. Putting the goals and ideas for working towards them on paper provides a document to refer to throughout the year to identify how much you have progressed. However, with it sounding so formal, it can seem like a daunting task, so follow this guide to make progress with your first draft.

The Aims of a Business Plan

  • Develop ideas
  • Highlight plans for growth
  • Identify strategies
  • Consider long-term changes
  • Calculate the budget and financial targets
  • Discover business priorities
  • Problem-solve potential issues

What to Include in a Business Plan

There are seven key sections that are required in a business plan, and these address major areas of business management and detail the above aims of a business plan. The sections should include:

  1. An Executive Summary

Briefly explain the business and what will be set out within the document, highlighting key points to be addressed. Identify the problem being solved, the audience being targeted, and key financial information before delving into the following areas.

  1. A Business Description

This section should be much simpler than the others. Consider the purpose and values of the business and get writing about it. The business description should elaborate on the industry the business is in, the target market, and the manufacturing and distribution that takes place in relation to the business.

  1. Details of Market Strategies

To expand on market strategies, doing research on the demographic of the target audience is required. In view of relevant statistics, decide how is best to reach out to potential customers. A market strategy should cover the 4 Ps (product, promotion, price, and place) to sufficiently cover all areas. Keep in mind budget limitations.

  1. Competitor Analysis

A significant factor in the success of a business is the relationship between competitors. Identifying direct and indirect competitors can allow further research to be done for the purpose of highlighting strengths and weaknesses. In doing so, this can encourage problem-solving to avoid issues further down the line.

  1. A Design and Development Plan

The purpose of this section is to describe the design of the product/service offered by the business as well as how the company and its production and marketing can be developed further in line with budgetary constraints. Scheduling, costs, personnel, and risks can be detailed in this section. For instance, planning to implement recruiting software to find employees that can assist in the development of the business.

  1. Business Management Plan

A successful business does not exist without strong management. Utilize this section to formalize the business management structure and operations, noting how this will impact the development goals. This can include staff and resources that will support the running of the business.

  1. Financial Considerations

Finally, it is necessary to establish whether the business plan is sustainable. Creativity is great in recording business aspirations, but being realistic about affordability helps to keep finances on track. This section should be broken down into a cash flow statement, income statement, and balance sheet. Costs should be calculated, profits should be forecasted, and other monetary predictions must be made to determine the feasibility of the business plan.

 

While working on a business plan for the first time might appear to be intimidating, you will find that it flows naturally once writing has commenced. If it consists of an executive summary, a business plan, details of market strategies, a design and development plan, a business management plan, and financial considerations, the business plan will be effective.

7 Best Macbook Apps for Students

Did you know that nearly three-fourths of college students have or prefer Macbooks? Apple has done a great job of targeting this demographic by providing them with great deals and simple, sleek, and powerful computers.

However, while Macbooks are great, you can only maximize their potential by getting the best Macbook apps. There are many tools for students out there that will help you pass your classes and achieve the success you’re looking for.

So keep on reading, and we’ll take you through the top Macbook applications you need to know about!

1. iStudiez Pro

College students today are taking loads of classes. With such busy school and social lives, it’s hard for anyone to keep up.

Thankfully, there is iStudiez Pro. This app tells you what classes you have for the day. It also reminds you of any upcoming deadlines and tests that you need to be aware of.

This app can even help you calculate your GPA. You need to put in what your grades are, and it will help you figure out where you should be trying to improve.

With this application, you can add details to your timetable. This can include your class time, instructor name, course name, etc. And you can keep everything organized by using colorful icons.

The app even keeps track of your assignments. You can add your assignment title, due date, and even sync it with your contacts and include your partner’s details.

2. Tick Tick

Tick Tick is more than your basic to-do list application and it’s one of the best Macbook tricks around. It provides you with various ways to integrate your application and third-party apps.

Tick Tick comes with a Kanban view in its List feature. This is a great and easy way to structure and check your tasks. You can use this feature to rearrange and organize your lists in ways that work best.

Premium users can make use of the powerful Calendar function. You can combine this app with your Apple calendar too.

The app also comes with a Pomo Timer feature. Based on the famous Pomodoro technique, you can set periods of time for work and block out online distractions.

This app comes with a lot of subtle but useful features. For example, you can go to any of your tasks and see the percentage of how much you’ve gotten done for the day.

3. PDFpen

Today, it’s hard to find resources for students where you can edit a PDF. Thankfully, PDFpen has come to the rescue. 

This is an all-purpose PDF editing tool where you can edit the text with ease. You can make quick changes or convert the file into other formats, such as Microsoft PowerPoint, Microsoft Excel, and Microsoft Word documents. 

You can add page numbers, rearrange pages, and delete and add new pages if you want. You also add digital signatures. 

4. CleanShot X

Over the past few years, more and more students have needed to take virtual classes online. Unfortunately, this makes it hard to keep notes and pay attention.

Thankfully, CleanShot X has come along with a solution. This application takes screenshots, records classes, and annotates important parts too. 

The application comes with more than fifty features.

One of the coolest features of this app is its scrolling capture. You can capture things that don’t even fit on your screen.

This will help you take shots of chats or a screengrab of long code files with one easy picture. 

You also get a built-in trimming feature. Now, you can edit your screen recording right after recording them.

5. Be Focused

It’s harder than ever to focus on a single task with so many distractions. With the Be Focused app, you can use a Pomodoro feature and segment your study time into simple intervals. With this feature, you give yourself 25 minutes of work time, followed by a five-minute break.

This way, you won’t get burnt out from studying all day and night.

Be Focused lets you customize the timing of the work interval and lets you choose between long breaks and short breaks. 

The long break timer begins after you finish your target intervals for the given task. You can put in the name of the task and begin the timer. You can also pause it when there’s a quick distraction that you need to take care of.

6. Microsoft Word

Even though there are a lot of word processing applications out there, Microsoft Word is the king of all of them. For Macbook users, if you’re writing essays and papers for class, you’ll still be better off doing it on Word.

You can visit helpful sites like https://setapp.com/ to learn how you can get Microsoft Word on your Mac for free.

7. Quizlet Go

In the old days, students would have to buy physical index cards to quiz themselves. This was wasteful and took up a lot of space.

Now, we have Quizlet Go. This is one f the resources for students that can really go far. Now, you can make your own flashcards and quickly flip through them on your phone.

What makes this app really neat is that you can also study from flashcards that other users have made. So you can save even more time by not having to make a bunch of cards on your own.

Get The Best Macbook Apps Today

These days, students have so much going on in their lives that it’s easy to get overwhelmed. Thankfully, the best Macbook apps are designed to lighten the load and help you accomplish your goals.

So don’t be afraid to download the apps listed above and see how they can benefit your school life.

And if you’re looking for other helpful tech articles like this one, then check out the rest of our site today for more!

Hitsteps Web analytics is now available for Joomla 4

There was a lot of breaking changes in the Joomla 4 release making Hitsteps no longer run on it.

One of the challenges for us is to provide a single installation file that supports both Joomla 2 and 3. Now we are focusing on Joomla 4. and we have made it so that the plugin is compatible with all 3 versions of Joomla.

You may download the fresh release of the Hitsteps plugin for Joomla from our download page and enjoy watching your visitor’s steps in your updated Joomla CMS.

 

 

Creating a Blogging Schedule: How Often Should You Publish a Post?

Having a blog can have huge benefits for your business. It can help you to establish your brand as a thought leader in your industry, it’s a great way to share news and disseminate important information, and, of course, it does wonders for your website’s SEO. But only if your blog is well executed.

It’s not enough to just add a blog section to your site and throw up a post whenever you remember to. You need to post with strategy and intention. You need to think about things like your blogging schedule and keywords.

This guide is going to help you to learn how to create a blog schedule and go into how and why you should be posting. Read on for everything you need to know.

Benefits of Having a Blogging Schedule

Now that we’ve answered the question “do I need a blog?” let’s tackle another: why should you have a blogging schedule? In fact, there are several good reasons. The first is that a blogging schedule will help you stay on track.

If you don’t have a schedule, it’s easy to forget to post or lose track of what topics you have and haven’t posted on. A blogging schedule will help you to stay organized and on point.

Your blogging schedule is also a necessary part of your overall SEO strategy. If you have a strategy, logic dictates you’ll have a schedule to support it.

How to Create a Blog Schedule

How often should be uploading a new blog post to your website? Here’s the thing, there’s really no such thing as too many blogs. The more quality content you’ve got on your site, the better.

Yes, you probably want to avoid putting up more than one blog per day, but outside of this, you can be as prolific as you like. The tricky thing is coming up with enough content to fill out your blogging schedule.

How often you post will of course depend on how much content you have at your disposal. If you’ve got a big stock of blogs (or a writer who’s actively working on blogs for you) then twice a week is a good amount to aim for. 

You want to try and be as regular as possible. At least once a fortnight, but if possible, once a week is even better.

Then, you should think about what time of day and what day of the week you want to post at. Think about where and how you’re going to push your blog out on social media. For example, the best time to post on LinkedIn will be midweek, sometime before noon.

Make Your Perfect Blog Schedule Planner

Having a blogging schedule is a great way to remind you to generate fresh content, keep you accountable, and keep track of when and what you’re posting. All you need is a simple spreadsheet and you’re good to go! If you’re looking for more actionable advice for your digital marketing strategy, check out some of the rest of our content now.

5 Steps to Modernize Your Business

Here’s something that every business owner needs to know: modernizing your business is a piece of cake. Sure, it requires a little effort and financial investment, but it’s not even close to the challenge you think it is.

No matter how big or small your business is, it’s time to bring it into the 21st century. No more fax machines, no more dated website designs, and no more bad customer service. It’s out with the old, in with the new.

So, when you’re ready, let’s examine the five steps you need to take to modernize your business. And don’t worry, even if you’re an ‘old school’ type of businessperson, you’ll soon get the grasp of everything!

1.   Screen Job Applicants Before Hiring Them

As every business manager and HR department can attest to, hiring the right employees is difficult.

On paper, a candidate could seem incredible. However, after hiring them, you could soon discover that they’re a troublemaker with a history of causing problems – which is a nightmare you don’t want to happen.

This is why thoroughly screening your job applicants is essential. You can’t afford to cut corners: every employee must be screened. The reasons for this are simple:

  • You reduce the risk of fraud and theft
  • Your staff remain safe
  • Your public reputation won’t take any damage
  • You avoid any costly lawsuits

However, as you might already know, screening job applicants is difficult. Sure, you can examine their social media pages, but that’s not enough. Instead, you need to do a fast and detailed background check.

Thankfully, you can get help with job candidate screening from DataCheck, which are industry experts. They will make life easy for your HR department – ensuring that you only hire the most talented employees.

2.   Use a VoIP Phone System

The next step in your journey is to use a VoIP phone system.

If you and your team members spend a lot of time making phone calls in the office or remotely, a VoIP phone system (which is basically a digital phone system where you can make calls over the internet using your laptops and smartphones) is going to take your communications to a whole new level.

3.   Market Your Business on Facebook, Twitter, Instagram, and LinkedIn

Pretty soon, traditional marketing strategies – such as radio advertisements and leaflets – are going to become obsolete. This is because digital marketing – specifically, social media marketing – has taken over.

Now, to be a modern business, you need to have business pages on Facebook, Instagram, and Twitter. These three platforms allow you to:

  • Communicate with your customers
  • Quickly post company news and updates
  • Promote your products and services
  • Provide customer service
  • Save costs compared to traditional marketing methods (after all, social media is free to use)

So, if you don’t already, make sure to join these platforms.

Also, don’t forget about LinkedIn, which is essentially the professional, business-based version of Facebook.

4.   Collect Customer Email Addresses and Phone Numbers

Email and SMS marketing are also incredibly important. This is why you should collect customer email addresses and phone numbers at every opportunity. For example, you could start a scheme whereby, in order to get product discounts, customers need to register their email addresses through your website.

5.   Invest in Reusable Packaging

Lastly, being a modern business is all about eco-friendliness.

Ideally, you should be using reusable packaging. This way, customers can recycle your packaging and (when they aren’t satisfied with a product) use it to send their returns back to you.

This way, you can save the planet and cut down on your business costs.

Get Noticed: How to Find the Best Affordable SEO Company for Your Needs

Choosing an affordable SEO company can be a challenge. The best option is not always the cheapest, and it’s hard to tell if you are getting what you pay for.

Most companies will only give you their price when they pitch their services to you, which makes finding an affordable solution difficult.

But don’t worry. Keep reading to get 5 proven tips that will help you find the right search engine optimization company for your needs.

1.) Do Your Homework

You may or may not have heard that before you go out and buy something, it’s smart to do some research first. The same principle applies to finding an affordable SEO company.

Before committing any money (a lot of money) to an SEO firm you should ask yourself if you are getting everything they promised, as you do in this product.

Most companies offer some sort of results guarantee so check out their track record. You can use review sites like Yelp! for this information as well as asking others for recommendations based on experience.

If possible attend one of their seminars or read one of their blogs. It is very important to get a true feel of who they are based on what you experience in person, not just the presentations given on the internet.

2.) Foundations are Key

Once you have decided on a few companies that do fit your needs it’s time to eliminate the rest! A good way to do this is to ask for referrals – if they don’t give them then move on.

Don’t settle for someone who won’t vouch for their own company. Also, see if they’re active in the local area and check with experts in your field whether or not they even work there at all.

A quick web search will help you find out how many years their company has been running with great results.

3.) Budget is Important, but So are Results

Now you have the perfect list of companies to choose from it’s time to narrow them down according to your budget. You’ve already done your homework now it’s time for an interview – if they don’t want that then eliminate them right away!

Ask questions about their services and what type of results they can produce. Find out how long they have been in business so you know whether or not the results are legitimate.

Don’t be afraid to ask about prices either! You should expect an average within a reasonable range so if someone is too cheap be weary, likewise with overpriced companies.

Hopefully, though there are plenty of options left on which to base your research concerning SEO.

4.) Check for Reputation and Active Involvement in the Community

Once you have made your final list, it’s time to check out how they are perceived by others. There are lots of free tools online that offer this service so decide which ones are best to use for this purpose.

Even without looking at the figures, see if you can find any kind of news stories or other evidence showing recent activities on their part. This will be a plus because it shows they are still operating and providing good services.

Want More Help Finding an Affordable SEO Company?

We hope this post has been helpful in exploring the many possibilities of finding a great affordable SEO company. If you’d like to learn more about what is an SEO company, the benefits of hiring an SEO company, and much more, please visit our blog!

3 tips for public sector marketing

If you are trying to market in the public sector, then you will know that it is far more complex and intense than conventional business marketing.

This is because you are not just trying to appeal to the public; you are accountable to them too. This narrows your options when it comes to marketing, forcing you to tread a tricky line between building a distinct brand identity and appealing to a diverse audience. 

However, this is not to say that it is impossible to market in the public sector – far from it. When individuals and organizations master the ability to communicate with their audience in the public sector, they don’t just win the approval of the people they are aiming to serve but steal a huge march on any competitors they might have. 

The best news is that communicating successfully in the public sector is not about spinning PR statements, distancing yourself from your audience, or having to outright avoid the truth. On the contrary, in an age where that is prevalent in the public eye, maintaining your integrity, honesty, and independence is the most powerful approach of all.

Here are three tips for public sector marketing:

Work with a specialist digital marketing agency

The first piece of advice you should consider is that consulting with a specialist is not a cynical move but a constructive step towards a more effective communications strategy.

 

Marketing in the digital age is fastmoving, and it can be difficult to keep up with what works and what doesn’t – even for professional marketers. 

This is especially true in the public sector, where social channels ebb in and out of fashion, and it can be tricky to know where to position yourself or the organization you are representing.

Therefore, don’t be afraid to reach out to a digital marketing agency that specializes in marketing and communications for the public sector.

Keep your message as pure as possible

If there is one approach to take when it comes to all marketing (but especially in the public sector), it is that you shouldn’t be afraid to be yourself.

This is not to say that you should share all your intimate details or try to be more candid than is appropriate, but honesty is and always has been the most persuasive marketing principle. 

It is easy to fall into the trap of creating a specific image far removed from your true character or forcing your organization into a tight PR box that you can’t wriggle out of. 

Unfortunately, your audience has a keen nose for authenticity, and if they sense you are not being entirely honest or speaking your true feelings about a public matter, then they will cease to follow or respect you.

Therefore, keep your message as pure as possible by being yourself, embracing your unique personality (even organizations have a persona of sorts), and avoiding any bandwagons.

Stick to a single place online if possible

It is best to keep your public sector communications strategy as simple as possible. It needs to be easy to manage, and your audience needs to know where they can find you. 

While you might imagine pleasing everyone by being on every social media channel is a good idea, it will only make you look needy and unfocused. 

Instead, focus on a single channel if possible, and focus your attention purely on that. It will increase your follower count and make it easier for you to cultivate a strong line of communication.

Do You Want Your Website to Be More Easily Navigable? Here’s What You Should Do

The average website user will supposedly stay on a site for a mere two seconds before they decide to leave, which can happen for various reasons. One reason why website visitors choose to leave is due to a slow-loading page. If a page doesn’t load in the time expected, your visitors can quickly go away, never to return. But there’s another factor that can influence a visitor’s decision to leave your site: navigability. Having a website that looks like a maze with confusing headers and icons and many images can be detrimental to visitor conversion. Fortunately, if you want your website to be more easily navigable, there are more than a few things you can do. It’s entirely possible to have a better website in terms of navigability, and with a few good changes, you can accomplish this. Here’s what you should do if you want your website to be more easily navigable.

 

  1. Create a hierarchy for your pages

As soon as visitors land on a page, their eye will likely land on a particular area, and this will give them the very first impression of your business or brand. It’s not voluntary – they will be attracted to one specific element naturally. But how does this affect the usability of your site? It’s simple – you have to make it convenient and easy for site visitors to identify what they see.

First off, try not to have too many images. Having myriad images on a homepage can distract visitors and make your page look confusing and overwhelming. Instead, come up with a hierarchy, and this hierarchy should show your users the essential parts or portions of your site. Place the vital elements in such a way that they become focal points. There are other factors besides this when it comes to hierarchy. Think carefully about sizes (the larger the size, the better), colours (bright and bold colours will get more attention), and contrast (different colours can emphasise various elements or draw attention away from other details).  Negative space is another factor that can impact hierarchy on your site pages, and it is equally essential to have negative space as well.

 

  1. Make your navigation more straightforward

Your site’s usability will be affected by how easy it is to navigate through it, and this is something that an expert in website design such as Expre knows very well. Therefore, focus on having simpler navigational features, which will result in a cleaner design and direct the visitors to specific landing pages so they can become conversions.

Determine how users take their journey through your site. How long does it take them to get from your site’s homepage to your checkout page? Assess the number of clicks they have to make. Many online shoppers can abandon a shopping cart not because of the price of a product – but because of navigation! But even if you aren’t focused on selling, simpler navigation should still be your priority. For instance, if you have a blog, how long does it take visitors to get to your blog? Is it easy for users to search for a post? These are all related to your site’s navigation. With more straightforward navigation, visitors are more likely to stay – and convert.