In a world where updates are instant, delivery takes place on the same day, and customer service is only ever a few clicks away, visitors to your website will not stand for it being slow. If your pages take more than a few seconds to load or if your media takes too long to buffer, they’ll leave your site without a second thought.
If your site’s visitors are looking for a service specifically in your market, when they leave your website, they’ll head straight to your competitors. Not only could you miss out on clicks in this instance, but you could also miss out on potential customers.
To ensure that your business’s days of missing out are behind it, you have to resolve to better your website performance. To see how this can be achieved, read on.
Train your employees
The internet moves forward at a frantic pace, and if your employees can’t keep up with it, neither can your company website. It’s essential then that you invest in staff training regularly. By doing so, tech fluency around your office will become the norm, the day’s top trends will continuously be adhered to, and most importantly, your website’s performance will remain optimized no matter who is tasked with working on it and fixing its faults.
One specific type of training that you should certainly consider investing in is a graduate scheme. By offering internships to the tech workers of tomorrow, you’ll ready your business’s website for the future in the best way possible. This is because this type of employee will have grown up with internet technology at the forefront of everything they’ve been exposed to. This kind of knowledge will prove unrivaled as you seek to better your website performance going forward.
Align yourself with external experts
In addition to ensuring your internal team has the tools they need to better your website performance, you’re going to need a number of external experts by your side as well. Without this kind of assistance, you’ll find it hard to devote the necessary time, effort, and resources to your website optimization, especially when you have so many other areas of your business to be focusing on.
In this instance, there are two experts in particular that you should consider turning to:1. A website auditing service, such as DMG—by having an audit conducted for your website, you will be able to see where it’s failing, why it’s so unpopular, and why it’s languishing so far down in Google’s search rankings2. A website monitoring service, such as Pingmeter—this kind of service will keep a constant eye on your website to ensure that it remains live at all times, notifying you instantly should it deem something to have gone wrong with your site’s performance
If you want to better your website performance, then your employees need to become well-versed in fixing faults as and when they happen, and you need strong external forces backing you up. Taking the above advice and putting it into practice, then, is essential.