How Your Business Can Improve With AWS

Are you currently searching for a cloud platform to use for your business? There are various choices available, and this makes the decision a tricky one. You have Microsoft Azure, Google Cloud Platform, IBM Cloud, and so many other providers to pick from.

With that said, one of the best options is undoubtedly Amazon Web Services (AWS). Offered by, you guessed it, Amazon, this cloud platform supplies a wealth of benefits for organizations, both big and small.

If you are wondering just how it helps, this quick guide will highlight how your business is able to improve with AWS serving as the foundation for your cloud environment.

Hundreds of products and services are available

If you are searching for a cloud platform that delivers a vast array of features, look no further than AWS. To date, there are over 200 products and services on offer that can help your business in virtually every area. These products and services cover storage, analytics, management tools, development, computing, and so much more.

An added benefit is that you’re not paying for all of these products or a set collection. You only pay for the services you need. This is because AWS follows a pay-as-you-go structure, ensuring you maximize expenditure – and don’t throw away any wasted dollars.

Enhanced security

Security has never been more important, particularly with the rise of cloud computing. The good news is that you can benefit from a wide range of AWS security tools when using this platform.

The tools you can select include everything from AWS Security Hub, a detection and monitoring service, to AWS Identity Access Management for improved user access controls.

While it is also recommended to combine these Amazon services with third-party security tools, those found via AWS provide the ideal foundation for enhanced protection against cyber threats.

Easily scale your storage needs

Forget about needing physical servers to store all of your data and files. With AWS, you can avoid those expenses and other storage-related challenges. You are able to simply store all of your data across the cloud.

This is especially important if your business is dealing with large amounts of data. However, the scalable nature of AWS means an organization of any size is able to store its data effortlessly. If you have a sudden burst in created files, for example, this is easily manageable. The same can be said if you delete a lot of data. The storage will scale to your needs, so you only spend what is necessary on this element of your business.

Profit from remote work solutions

Remote work is both the present and future of work. To ensure your business can meet the needs of your employees in this area, it is highly recommended you make use of cloud technology.

Fortunately, AWS supplies remote working solutions right out of the box. With these tools, employees can work remotely with ease, allowing them to collaborate and communicate with their colleagues via any location.

AWS can improve your business immeasurably.

Attributes to Consider in Choosing the Best Dialer Software for Sales Teams

Managers running a sales team know that time is everything. Efficient managers don’t have time to waste on inefficient processes when they need to be contacting leads and closing deals as quickly as possible. That’s why it pays to find the right dialer software for a sales team looking to meet and exceed their goals.

With the right dialer software, sales teams can make more calls without cutting corners on quality. Here’s what you should look for in good dialer software.


Brand reputation

First and foremost, make sure you do your due diligence on the brand offering predictive dialer software. You want to make sure they have an established reputation in the industry, with positive customer reviews and testimonials from other businesses who have used their products successfully. A trusted brand will provide better customer service and technical support if any issues arise, so you can rest assured knowing your investment is secure if something goes wrong.


Simple and user-friendly auto dialing interface

You don’t want to choose a dialer software that requires extensive training before your sales team can use it effectively. Instead, look for a solution that offers an intuitive user interface with features that are easy to understand and use. The last thing you want is to bog down your team with complex instructions or require them to spend hours learning how to use a product when they could be out making calls instead.


Quick download and installation

In addition to being user-friendly, it should also be easy to set up and install the system onto your computers or phones. The best solutions offer quick download times so you can start using them immediately and have minimal installation requirements. There won’t be any delays while waiting for IT technicians or other third parties to finish setting things up for you.


Automated call logging

Another important feature of good dialer software is automated call logging capabilities. This feature lets you easily track each call along with notes about the conversation so that everyone on the team can stay organized without manually entering data into spreadsheets or other systems after each call is completed. It also helps ensure accuracy by allowing everyone on the team access to real-time insights into every conversation without cross-referencing different documents or databases for information about past calls. 


Customizable and scalable 

Staying ahead of the competition means having the right dialer software to engage with your customers effectively. It’s important to make sure you are using a customizable and scalable solution to meet your needs today and provide flexibility for changes made down the line. Look for a dialer software that provides a wide range of features, which can be adjusted or expanded upon down the line depending on customer needs or preferences.


Choosing the right dialer software isn’t always easy, but researching upfront can save you time and money in the long run by helping ensure that whatever solution you choose meets all your needs now and in the future. By considering all these factors before investing in any system, you’ll be able to set yourself up for success now and years later.

Why You Need a Dedicated Gaming Mouse

It is possible to have a positive gaming experience with a normal PC mouse, but a gaming mouse can take your ventures to the next level. These devices are made specifically with gaming in mind and operate to enhance the whole experience. This guide has come together to explain the reasons why you should consider investing in a dedicated gaming mouse.


DPI stands for dots per inch. This figure dictates how a mouse responds and its speeds when it comes to gaming pixel representation and manoeuvring. You will notice that some sites have super high DPI figures (above 15,000. This is just unnecessary for gaming as you won’t have the control that is required for gameplay. When it comes to buying a gaming mouse, it’s not about the highest number – it is about the adjustability factor. These devices allow the user to adjust the DPI settings, which means they can be tailored to different types of gaming and for different types of gamers. With a lower setting, your mouse has further to move, and it is harder work. Incremental increases are the best way to find what works for you.

Wired vs Wireless

The majority of gaming mice are wireless but wired options do exist. When it comes to gaming, wireless reigns supreme because it allows for a better degree of flexibility and more freedom. But it tends to be heavier than the weight alternative owing to the addition of a battery. That being said, wireless seems to be the better option as it lets your respond more rapidly and move more intuitively and in sync with your platform. Production is focussing more and more on this aspect as you can see from this Gaming Mouse selection.


For a mouse to be its optimum responsive self, it needs to have a high polling rate. Specialist gaming mice tend to err on the side of high when it comes to polling because it allows for a greater response time and less erratic cursor movement on your screen. These are all desirable traits for gamers.


The sensor is the part underneath the mouse that responds to the surface and dictates movement. The biggest problem for gaming mice vs normal mice is that normal mice tend to overcorrect angles and trajectory whereas gaming mice allow for more fluidity and flexibility in the gameplay. It is unlikely that, unlike when you’re working, you’ll be moving your mouse in a strictly straight line during a gaming session, so your mouse needs to account for that.


All in all, a gaming mouse can be a valuable asset in any gaming setup. They can bring an extra element of precision to a gaming arena that just cannot be achieved through a standard mouse for standard devices. Look for an adjustable DPI so you can create bespoke gameplay, make sure those sensors are gaming focussed, and search for a high (but not too high) polling rate. These are all key qualities that make your gaming so much better.

The Future of Graphic Design Technology

The graphic design industry generates more than $15 billion today. It’s used in everything from marketing to software development. 

The technology is advancing, which means that this field is only going to get more advanced and useful in our world. Here are some ways that graphic design technology is changing the way business is done in the United States and all over the world. 

Watch AI and Machine Learning

Every industry today is taking advantage of artificial intelligence (AI) and machine learning. This technology optimizes the way you create output, and will make you more precise with your graphic design. 

Machine learning algorithms are helping graphic designers provide quality work from scratch. There are several website builders and graphics generators powered by artificial intelligence. 

This technology helps you become more productive at a better cost and less of a time commitment. Expect graphic design tech to continuously incorporate these sorts of algorithms today and in the future. 

Digital Is on the Rise

Smartphones, tablets, wearables, and other devices are the preferences of choice today. Because of this, graphic design is becoming more of a digital art than print media. 

New graphic design software is digital-first, and optimizes the work for mobile devices. Creating websites and apps for your company can help you reap the rewards of the public’s attention in a way that they naturally digest media. 

Minimalism and Simplicity

It’s important to also look into the themes and layouts that people gravitate toward today. Minimalism and simplicity are the name of the game. Expect to see graphic designers using stripped down layouts that are easy for people to digest. 

Today’s graphic design software is made to create these layouts effectively and easily. You can put a free background remover to use that will help make your graphics more simplistic and powerful. 

Graphic design programs will make the best use of color schemes that are simple, yet effective. 

Data Visualization and Infographics

We live in a time where people are more willing to digest information when there are visuals attached. Long blocks of text are likely to get glossed over, and infographics are a more efficient way to teach information.

It’s easier to express data when it comes with a graphical layout that hits the bullet points that will let you impart the right information. The graphic design software in 2022 is built to create all sorts of graphical presentations that can get the desired effects. 

These tools are excellent for marketing and search engine optimization (SEO). You can see your sales and profits improve when you master this aspect of graphic design. 

Learn About Graphic Design Technology

Graphic design technology helps your business, branding, marketing, and more. New graphic design programs will help you create the output that you need. 

Learning to master graphic design can get you results that achieve all of your branding goals.  We can assist you so that you’re always informed on the marketing, business, and tech news that you need. Bookmark our website to learn more about graphics design.

What You Need to Include in a Business Plan

Business plans are written documents that are essential for a successful business. To put it simply, the purpose of the plan is to outline what you want to achieve with the business and how you will do so. Putting the goals and ideas for working towards them on paper provides a document to refer to throughout the year to identify how much you have progressed. However, with it sounding so formal, it can seem like a daunting task, so follow this guide to make progress with your first draft.

The Aims of a Business Plan

  • Develop ideas
  • Highlight plans for growth
  • Identify strategies
  • Consider long-term changes
  • Calculate the budget and financial targets
  • Discover business priorities
  • Problem-solve potential issues

What to Include in a Business Plan

There are seven key sections that are required in a business plan, and these address major areas of business management and detail the above aims of a business plan. The sections should include:

  1. An Executive Summary

Briefly explain the business and what will be set out within the document, highlighting key points to be addressed. Identify the problem being solved, the audience being targeted, and key financial information before delving into the following areas.

  1. A Business Description

This section should be much simpler than the others. Consider the purpose and values of the business and get writing about it. The business description should elaborate on the industry the business is in, the target market, and the manufacturing and distribution that takes place in relation to the business.

  1. Details of Market Strategies

To expand on market strategies, doing research on the demographic of the target audience is required. In view of relevant statistics, decide how is best to reach out to potential customers. A market strategy should cover the 4 Ps (product, promotion, price, and place) to sufficiently cover all areas. Keep in mind budget limitations.

  1. Competitor Analysis

A significant factor in the success of a business is the relationship between competitors. Identifying direct and indirect competitors can allow further research to be done for the purpose of highlighting strengths and weaknesses. In doing so, this can encourage problem-solving to avoid issues further down the line.

  1. A Design and Development Plan

The purpose of this section is to describe the design of the product/service offered by the business as well as how the company and its production and marketing can be developed further in line with budgetary constraints. Scheduling, costs, personnel, and risks can be detailed in this section. For instance, planning to implement recruiting software to find employees that can assist in the development of the business.

  1. Business Management Plan

A successful business does not exist without strong management. Utilize this section to formalize the business management structure and operations, noting how this will impact the development goals. This can include staff and resources that will support the running of the business.

  1. Financial Considerations

Finally, it is necessary to establish whether the business plan is sustainable. Creativity is great in recording business aspirations, but being realistic about affordability helps to keep finances on track. This section should be broken down into a cash flow statement, income statement, and balance sheet. Costs should be calculated, profits should be forecasted, and other monetary predictions must be made to determine the feasibility of the business plan.


While working on a business plan for the first time might appear to be intimidating, you will find that it flows naturally once writing has commenced. If it consists of an executive summary, a business plan, details of market strategies, a design and development plan, a business management plan, and financial considerations, the business plan will be effective.

7 Best Macbook Apps for Students

Did you know that nearly three-fourths of college students have or prefer Macbooks? Apple has done a great job of targeting this demographic by providing them with great deals and simple, sleek, and powerful computers.

However, while Macbooks are great, you can only maximize their potential by getting the best Macbook apps. There are many tools for students out there that will help you pass your classes and achieve the success you’re looking for.

So keep on reading, and we’ll take you through the top Macbook applications you need to know about!

1. iStudiez Pro

College students today are taking loads of classes. With such busy school and social lives, it’s hard for anyone to keep up.

Thankfully, there is iStudiez Pro. This app tells you what classes you have for the day. It also reminds you of any upcoming deadlines and tests that you need to be aware of.

This app can even help you calculate your GPA. You need to put in what your grades are, and it will help you figure out where you should be trying to improve.

With this application, you can add details to your timetable. This can include your class time, instructor name, course name, etc. And you can keep everything organized by using colorful icons.

The app even keeps track of your assignments. You can add your assignment title, due date, and even sync it with your contacts and include your partner’s details.

2. Tick Tick

Tick Tick is more than your basic to-do list application and it’s one of the best Macbook tricks around. It provides you with various ways to integrate your application and third-party apps.

Tick Tick comes with a Kanban view in its List feature. This is a great and easy way to structure and check your tasks. You can use this feature to rearrange and organize your lists in ways that work best.

Premium users can make use of the powerful Calendar function. You can combine this app with your Apple calendar too.

The app also comes with a Pomo Timer feature. Based on the famous Pomodoro technique, you can set periods of time for work and block out online distractions.

This app comes with a lot of subtle but useful features. For example, you can go to any of your tasks and see the percentage of how much you’ve gotten done for the day.

3. PDFpen

Today, it’s hard to find resources for students where you can edit a PDF. Thankfully, PDFpen has come to the rescue. 

This is an all-purpose PDF editing tool where you can edit the text with ease. You can make quick changes or convert the file into other formats, such as Microsoft PowerPoint, Microsoft Excel, and Microsoft Word documents. 

You can add page numbers, rearrange pages, and delete and add new pages if you want. You also add digital signatures. 

4. CleanShot X

Over the past few years, more and more students have needed to take virtual classes online. Unfortunately, this makes it hard to keep notes and pay attention.

Thankfully, CleanShot X has come along with a solution. This application takes screenshots, records classes, and annotates important parts too. 

The application comes with more than fifty features.

One of the coolest features of this app is its scrolling capture. You can capture things that don’t even fit on your screen.

This will help you take shots of chats or a screengrab of long code files with one easy picture. 

You also get a built-in trimming feature. Now, you can edit your screen recording right after recording them.

5. Be Focused

It’s harder than ever to focus on a single task with so many distractions. With the Be Focused app, you can use a Pomodoro feature and segment your study time into simple intervals. With this feature, you give yourself 25 minutes of work time, followed by a five-minute break.

This way, you won’t get burnt out from studying all day and night.

Be Focused lets you customize the timing of the work interval and lets you choose between long breaks and short breaks. 

The long break timer begins after you finish your target intervals for the given task. You can put in the name of the task and begin the timer. You can also pause it when there’s a quick distraction that you need to take care of.

6. Microsoft Word

Even though there are a lot of word processing applications out there, Microsoft Word is the king of all of them. For Macbook users, if you’re writing essays and papers for class, you’ll still be better off doing it on Word.

You can visit helpful sites like to learn how you can get Microsoft Word on your Mac for free.

7. Quizlet Go

In the old days, students would have to buy physical index cards to quiz themselves. This was wasteful and took up a lot of space.

Now, we have Quizlet Go. This is one f the resources for students that can really go far. Now, you can make your own flashcards and quickly flip through them on your phone.

What makes this app really neat is that you can also study from flashcards that other users have made. So you can save even more time by not having to make a bunch of cards on your own.

Get The Best Macbook Apps Today

These days, students have so much going on in their lives that it’s easy to get overwhelmed. Thankfully, the best Macbook apps are designed to lighten the load and help you accomplish your goals.

So don’t be afraid to download the apps listed above and see how they can benefit your school life.

And if you’re looking for other helpful tech articles like this one, then check out the rest of our site today for more!

5 Steps to Modernize Your Business

Here’s something that every business owner needs to know: modernizing your business is a piece of cake. Sure, it requires a little effort and financial investment, but it’s not even close to the challenge you think it is.

No matter how big or small your business is, it’s time to bring it into the 21st century. No more fax machines, no more dated website designs, and no more bad customer service. It’s out with the old, in with the new.

So, when you’re ready, let’s examine the five steps you need to take to modernize your business. And don’t worry, even if you’re an ‘old school’ type of businessperson, you’ll soon get the grasp of everything!

1.   Screen Job Applicants Before Hiring Them

As every business manager and HR department can attest to, hiring the right employees is difficult.

On paper, a candidate could seem incredible. However, after hiring them, you could soon discover that they’re a troublemaker with a history of causing problems – which is a nightmare you don’t want to happen.

This is why thoroughly screening your job applicants is essential. You can’t afford to cut corners: every employee must be screened. The reasons for this are simple:

  • You reduce the risk of fraud and theft
  • Your staff remain safe
  • Your public reputation won’t take any damage
  • You avoid any costly lawsuits

However, as you might already know, screening job applicants is difficult. Sure, you can examine their social media pages, but that’s not enough. Instead, you need to do a fast and detailed background check.

Thankfully, you can get help with job candidate screening from DataCheck, which are industry experts. They will make life easy for your HR department – ensuring that you only hire the most talented employees.

2.   Use a VoIP Phone System

The next step in your journey is to use a VoIP phone system.

If you and your team members spend a lot of time making phone calls in the office or remotely, a VoIP phone system (which is basically a digital phone system where you can make calls over the internet using your laptops and smartphones) is going to take your communications to a whole new level.

3.   Market Your Business on Facebook, Twitter, Instagram, and LinkedIn

Pretty soon, traditional marketing strategies – such as radio advertisements and leaflets – are going to become obsolete. This is because digital marketing – specifically, social media marketing – has taken over.

Now, to be a modern business, you need to have business pages on Facebook, Instagram, and Twitter. These three platforms allow you to:

  • Communicate with your customers
  • Quickly post company news and updates
  • Promote your products and services
  • Provide customer service
  • Save costs compared to traditional marketing methods (after all, social media is free to use)

So, if you don’t already, make sure to join these platforms.

Also, don’t forget about LinkedIn, which is essentially the professional, business-based version of Facebook.

4.   Collect Customer Email Addresses and Phone Numbers

Email and SMS marketing are also incredibly important. This is why you should collect customer email addresses and phone numbers at every opportunity. For example, you could start a scheme whereby, in order to get product discounts, customers need to register their email addresses through your website.

5.   Invest in Reusable Packaging

Lastly, being a modern business is all about eco-friendliness.

Ideally, you should be using reusable packaging. This way, customers can recycle your packaging and (when they aren’t satisfied with a product) use it to send their returns back to you.

This way, you can save the planet and cut down on your business costs.

Get Noticed: How to Find the Best Affordable SEO Company for Your Needs

Choosing an affordable SEO company can be a challenge. The best option is not always the cheapest, and it’s hard to tell if you are getting what you pay for.

Most companies will only give you their price when they pitch their services to you, which makes finding an affordable solution difficult.

But don’t worry. Keep reading to get 5 proven tips that will help you find the right search engine optimization company for your needs.

1.) Do Your Homework

You may or may not have heard that before you go out and buy something, it’s smart to do some research first. The same principle applies to finding an affordable SEO company.

Before committing any money (a lot of money) to an SEO firm you should ask yourself if you are getting everything they promised, as you do in this product.

Most companies offer some sort of results guarantee so check out their track record. You can use review sites like Yelp! for this information as well as asking others for recommendations based on experience.

If possible attend one of their seminars or read one of their blogs. It is very important to get a true feel of who they are based on what you experience in person, not just the presentations given on the internet.

2.) Foundations are Key

Once you have decided on a few companies that do fit your needs it’s time to eliminate the rest! A good way to do this is to ask for referrals – if they don’t give them then move on.

Don’t settle for someone who won’t vouch for their own company. Also, see if they’re active in the local area and check with experts in your field whether or not they even work there at all.

A quick web search will help you find out how many years their company has been running with great results.

3.) Budget is Important, but So are Results

Now you have the perfect list of companies to choose from it’s time to narrow them down according to your budget. You’ve already done your homework now it’s time for an interview – if they don’t want that then eliminate them right away!

Ask questions about their services and what type of results they can produce. Find out how long they have been in business so you know whether or not the results are legitimate.

Don’t be afraid to ask about prices either! You should expect an average within a reasonable range so if someone is too cheap be weary, likewise with overpriced companies.

Hopefully, though there are plenty of options left on which to base your research concerning SEO.

4.) Check for Reputation and Active Involvement in the Community

Once you have made your final list, it’s time to check out how they are perceived by others. There are lots of free tools online that offer this service so decide which ones are best to use for this purpose.

Even without looking at the figures, see if you can find any kind of news stories or other evidence showing recent activities on their part. This will be a plus because it shows they are still operating and providing good services.

Want More Help Finding an Affordable SEO Company?

We hope this post has been helpful in exploring the many possibilities of finding a great affordable SEO company. If you’d like to learn more about what is an SEO company, the benefits of hiring an SEO company, and much more, please visit our blog!

3 tips for public sector marketing

If you are trying to market in the public sector, then you will know that it is far more complex and intense than conventional business marketing.

This is because you are not just trying to appeal to the public; you are accountable to them too. This narrows your options when it comes to marketing, forcing you to tread a tricky line between building a distinct brand identity and appealing to a diverse audience. 

However, this is not to say that it is impossible to market in the public sector – far from it. When individuals and organizations master the ability to communicate with their audience in the public sector, they don’t just win the approval of the people they are aiming to serve but steal a huge march on any competitors they might have. 

The best news is that communicating successfully in the public sector is not about spinning PR statements, distancing yourself from your audience, or having to outright avoid the truth. On the contrary, in an age where that is prevalent in the public eye, maintaining your integrity, honesty, and independence is the most powerful approach of all.

Here are three tips for public sector marketing:

Work with a specialist digital marketing agency

The first piece of advice you should consider is that consulting with a specialist is not a cynical move but a constructive step towards a more effective communications strategy.


Marketing in the digital age is fastmoving, and it can be difficult to keep up with what works and what doesn’t – even for professional marketers. 

This is especially true in the public sector, where social channels ebb in and out of fashion, and it can be tricky to know where to position yourself or the organization you are representing.

Therefore, don’t be afraid to reach out to a digital marketing agency that specializes in marketing and communications for the public sector.

Keep your message as pure as possible

If there is one approach to take when it comes to all marketing (but especially in the public sector), it is that you shouldn’t be afraid to be yourself.

This is not to say that you should share all your intimate details or try to be more candid than is appropriate, but honesty is and always has been the most persuasive marketing principle. 

It is easy to fall into the trap of creating a specific image far removed from your true character or forcing your organization into a tight PR box that you can’t wriggle out of. 

Unfortunately, your audience has a keen nose for authenticity, and if they sense you are not being entirely honest or speaking your true feelings about a public matter, then they will cease to follow or respect you.

Therefore, keep your message as pure as possible by being yourself, embracing your unique personality (even organizations have a persona of sorts), and avoiding any bandwagons.

Stick to a single place online if possible

It is best to keep your public sector communications strategy as simple as possible. It needs to be easy to manage, and your audience needs to know where they can find you. 

While you might imagine pleasing everyone by being on every social media channel is a good idea, it will only make you look needy and unfocused. 

Instead, focus on a single channel if possible, and focus your attention purely on that. It will increase your follower count and make it easier for you to cultivate a strong line of communication.

Do You Want Your Website to Be More Easily Navigable? Here’s What You Should Do

The average website user will supposedly stay on a site for a mere two seconds before they decide to leave, which can happen for various reasons. One reason why website visitors choose to leave is due to a slow-loading page. If a page doesn’t load in the time expected, your visitors can quickly go away, never to return. But there’s another factor that can influence a visitor’s decision to leave your site: navigability. Having a website that looks like a maze with confusing headers and icons and many images can be detrimental to visitor conversion. Fortunately, if you want your website to be more easily navigable, there are more than a few things you can do. It’s entirely possible to have a better website in terms of navigability, and with a few good changes, you can accomplish this. Here’s what you should do if you want your website to be more easily navigable.


  1. Create a hierarchy for your pages

As soon as visitors land on a page, their eye will likely land on a particular area, and this will give them the very first impression of your business or brand. It’s not voluntary – they will be attracted to one specific element naturally. But how does this affect the usability of your site? It’s simple – you have to make it convenient and easy for site visitors to identify what they see.

First off, try not to have too many images. Having myriad images on a homepage can distract visitors and make your page look confusing and overwhelming. Instead, come up with a hierarchy, and this hierarchy should show your users the essential parts or portions of your site. Place the vital elements in such a way that they become focal points. There are other factors besides this when it comes to hierarchy. Think carefully about sizes (the larger the size, the better), colours (bright and bold colours will get more attention), and contrast (different colours can emphasise various elements or draw attention away from other details).  Negative space is another factor that can impact hierarchy on your site pages, and it is equally essential to have negative space as well.


  1. Make your navigation more straightforward

Your site’s usability will be affected by how easy it is to navigate through it, and this is something that an expert in website design such as Expre knows very well. Therefore, focus on having simpler navigational features, which will result in a cleaner design and direct the visitors to specific landing pages so they can become conversions.

Determine how users take their journey through your site. How long does it take them to get from your site’s homepage to your checkout page? Assess the number of clicks they have to make. Many online shoppers can abandon a shopping cart not because of the price of a product – but because of navigation! But even if you aren’t focused on selling, simpler navigation should still be your priority. For instance, if you have a blog, how long does it take visitors to get to your blog? Is it easy for users to search for a post? These are all related to your site’s navigation. With more straightforward navigation, visitors are more likely to stay – and convert.