What it takes to be best web analytics solution available?

Hitsteps do provide free license for most complicated features and we do it for a reason. More users will lead to more feedbacks and ultimately lead to more quality platform for everyone.

We have based direction of hitsteps analytics based on our users feedback. Ask for it and you shall receive. If you don’t see a feature in hitsteps, it is just because you haven’t asked for it yet!

You have asked how to add it to your wordpress website, we provided you a comprehensive plugin which not only integrate hitsteps to your WordPress site, but it also add amazing tracking features for your contact and commerce forms.

You asked about Joomla, we provided you with an easy way. We tried to bring it to Drupal, but drupal teams being very strict about rules, we are still working on it. We don’t (DO!) blame it on them!

Those of you who experienced taste of hitsteps on your wordpress woocommerce site are asking for us to add same implementation for Shopify, we heard you and it is on the way!

Feature wise, you asked for heatmap tracking, you got it. Labels, goals and campaigns? Long time ago!

You said you want live chat with visitors? Isn’t it supposed to be a different service than web analytics? No, it is not if it can be integrated with web analytics to provide details of visitor who is chatting with you.

Now, we want to target you again. As an entrepreneur, as a business owner, manager of website in your company, as a webmaster, an internet shop owner or as a blogger, be it WordPress, weebly, tumblr or just a plain html site, what do you want to know about your website visitors? What features do you think are needed and are essential for a web analytics?

We are giving away free lifetime license to most interesting idea, no matter how big your traffic is!
Drop us a message until end of August and you can be our lucky winner.

Happy brainstorming!

Optimized Mobile Chat for your visitors

In additional to Website Analytics, We have polished, renewed and optimized hitsteps chat for your mobile visitors.

As you know, we updated our entire GUI few months back to make it mobile friendly for our users, however, chat dialog for your own visitors was still using old non-responsive codes.

Today, we are proud to announce that you can chat with your visitors who browse on a mobile phone without making them go nut!

Thanks to our friends at mobilution.io who helped us identify this problem.

Must Have WordPress Real time Stats Plugin

When basic web pages started appearing decades ago, there was not many websites. There was not any way to track visitors of a website, and there was absolutely not enough data and technology about IP Address location and User-Agent and other information of a visitor. Actually All websites were just texts!

first-websiteAs web advanced further, Images appeared and websites changed from basic text to programmed pages. This programmed pages could count number of visits each page have. It grow further and they started logging more information such as IP Address, time of visit, Referrals and URL of the page.

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Many years goes by, but server-side programmed analytics options only cover that base area! they didn’t change a bit. Nowadays, some websites get more bot and scrappers visit their website than a human do, and guess what? this ancient loggers track those bots and rendering a useless analytics data (to name, AWStats)

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When WordPress appeared, there was many good options available, some provided a basic counter, some provided better Interface to understand data and some went further and mix all this data together to get something out of it, yet, it was not complete! They all miss some information, none of options were complete and all of them were tracking those spiders and bots!
Yes, even Google Analytics track those spammers and bots and yet, it is not even a real time analytics.

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That’s why we created hitsteps analytics. we log all of this data, remove those who are appeared in daily list of spammers, bots and scrappers, analyze those data and provide you webmasters with real time data of what happening at your website at a very detailed visitor level, including heatmaps for clicks and integrating a live chat system to it, so that you can follow each of your visitors steps in your website and guide them by typing to them and receiving response back!

We packaged extract all possible data from a single hit! and provide them to you in a clean and easy to use interface, which is not confusing! You don’t need to go and follow long wizards to just generate a report showing you popular pages of your website! you just click on Popular pages and you can see number of hits each page get.

You post an article and instantly, you can see how visitors are responding to this article. It can be addictive, don’t complain we didn’t tell you!

You can install Hitsteps Ultimate Analytics WordPress Plugin and follow registration steps to get it activated and running in no time. get it now, it is free!

Realtime Campaign Funnel Conversion Tracking

Advertisement in popular networks such as Facebook Ads, Bing Ads as well as our beloved Google Adwords isn’t cheap! So you are spending a lot of money on advertisement with different keywords or in different networks, How do you manage and optimize the outcome?

We have provided campaign tracking, which allow you to know which of your keywords are getting best outcome among different ad networks. You can use this campaign tracking for everything else, but now we are going to have a look at it from Advertisement point of view.

Fortunately, All ad networks have a decent campaign Conversion tracking built-in. However, I can be very time consuming to open them all separately and have a look at figures and trying to find out what is actually going on! Some ad networks don’t even have Conversion tracking.

In Hitsteps, You can define your desired Goals pages. Set a default goal value (or you can modify goal value in real-time using javascript) and then connect that Goal to a Campaign landing page, It is that simple!

Once you have configured it, you can monitor all of your campaigns in real time.

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It doesn’t end there, you can see list of visitors who just landed on your campaign, but never made it to goal page. You can also see list of visitors who successfully made it to goal page.

It allows you to see list of your campaigns returns on investments (ROI) all in one page.

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Google Adwords and most other ads networks, doesn’t provide it real-time, but we do it in real-time. It can be very addictive, we have warned you!

Get your hitsteps account and start figuring out what is really happening with your ads!

How flexible is hitsteps web analytics? Unleash power of The Labels

Old days, web analytics were very simple. If they show your daily pageviews and number of visitors, you would be satisfied. But nowadays, those are called web statistics. so what is web analytics actually? Web analytics process your visitors information and give you more detailed information from exact same data. We now calculate bounce rate, we track clicks to generate heat maps, we track every single page views to make a detailed visitor browsing history in your website and keep them all in visitor’s profile.

Each web analytics service, have a certain major features point, what if you need something that is not there?

It is why we have introduced “Labels”, You can access labels in your dashboard menu, but lets have a look at what is that exactly?

Labels basic function is to add a customized colored label for each profile. so, to make it searchable, and to make it easy to understand. but in same time, it also analyze each labels separately.

As a result, for example, you can have hitsteps track everyone who visit your product checkout page, add a label to visitor profile with your defined name or color, and generate graphs for that label and notify you when this label is triggered via Email, Google Hangout and Desktop Notification.

There are many filters that we cover for labels. You can trigger it based on following values: IP Address, Visitor name, keyword searched, first referer, referer, first URL visited, URL visited, Page title visited, Browser, OS, Country, Region, City, Tag, Screen Width, Screen Height, Language, Java and Flash. These values can be mixed together!

So, you can define it in a way if a visitor from USA, who his first referer was from google adsense visit checkout page from product listing page, trigger the label and notify you. You will have the graph driven for it, and you get notification, with with help of our live visitor chat feature, you might make use of this trigger and contact your customer and seal the deal!

Top 10 WordPress Plugins for every WordPress sites

There are thousands of plugins to install for WordPress platform, making it a hard decision to decide which plugin is really a must-have. We have analyzed and ran a survey on our customers and publishing list of plugins that every website running WordPress must have.

1. Hitsteps Ultimate Web Analytics

Since our base of survey was our own users, so obviously they all mentioned they cannot run a website without Hitsteps, we second that! It pack most important web analytics features in a simple and unified user interface, allowing you to see list of online visitors, click on them and see pages they see in your website, see click heatmaps and even start a chat with your visitors.

2. WordPress SEO by Yoast

WordPress out of the box is already quite a good platform for SEO but that doesn’t mean you can’t improve it further! Improve your WordPress SEO, Write better content and have a fully optimized WordPress site using Yoast’s WordPress SEO plugin.

3. Visual Composer

Visual Composer is Commercial Drag and Drop Frontend and Backend Page Builder Plugin for WordPress. You will be able to take full control over your WordPress site, build any layout you can imagine – no programming knowledge required. Moreover, now you can choose either work on a backend or move your page building process to frontend and instantly see changes you make.

4. AddThis

Traditionally known as the “sharing tool”, AddThis has taken website tools to the next level through the creation of recommended content and conversion tools while also streamlining and evolving their suite of social tools, including sharing and following buttons. AddThis provides the best sharing, social, recommended content, and conversion tools to help you make your website smarter.

5. WP Super Cache

This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. A very fast caching engine for WordPress that produces static html files.

6. WordPress Backup to Dropbox

WordPress Backup to Dropbox has been created to give you peace of mind that your blog is backed up on a regular basis. Just choose a day, time and how often you wish your backup to be performed and kick back and wait for your websites files and a SQL dump of its database to be dropped in your Dropbox! Keep your valuable WordPress website, its media and database backed up to Dropbox in minutes with this sleek, easy to use plugin.

7. Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally it notifies all major search engines every time you create a post about the new content.

8. Contact Form 7

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on. It is not just another contact form plugin!

9. Wordfence Security

Wordfence starts by checking if your site is already infected. Wordfence do a deep server-side scan of your source code comparing it to the Official WordPress repository for core, themes and plugins. Then Wordfence secures your site and makes it up to 50 times faster.

10. TinyMCE Advanced

This plugin will let you add, remove and arrange the buttons that are shown on the Visual Editor toolbar. It includes 15 plugins for TinyMCE that are automatically enabled or disabled depending on what buttons are chosen. .

5 Rules for a Successful Campaign

We all do campaigns from time to time, some might be successful and some might feel like waste of resources. Question is, how to get most out of every campaign we run?

To answer this question, we need to study our current customer base. What make them use our service/product? More importantly, what problem are we solving?
It must be main focus, if you have no idea what your customers are looking for, then stop right now and use services like SurveyMonkey to ask this question from your customers. Make them engage with your survey by offering something of value once they fill up the survey form.

Once you know your customer base, now it’s time to analyze your campaign source. Is your campaign targeting your existing customers? Then you already know what they are looking for. Go ahead and get most of your result by offering them a new feature, discount or something they all are looking for.

Are you targeting new customers? Then you must go back and see what problem are you solving for your current loyal customers. New customers will most likely have those problems and you’ll be able to help them. Put focus on what you can solve for them.
Make it look big result yet easy to achieve. Make them want to try your product and see if it work for them.

Now, where to run this campaign? If you are targeting your current visitors, then of course, you can run campaign in a frame in your website or use services such as MailChimp to blast email to them (make sure they agree to receive promotional emails, nobody likes spam)

If you are going to tagger target new customers, where is better than Facebook ads?
You might say Google AdWords, but that depends on your competitor. Try your keywords in Google AdWords and see how much is price of your keywords to be appear in homepage.
If that’s very expensive, just forget about Google AdWords. Competition is very high and you’ll lose more than you earn. You might try Microsoft ads system as an alternative where there are less competitors and take it as your advantage.

But Facebook ensure that your ads will be seen, commented or shared among users, thus you’ll get more exposure. Make sure your target correct audience. Try to guess which interests are more likely to attracts your specified audience. Try to narrow down your audience, so that you get more quality exposure. You don’t want people who like vintage gadgets to see your high end product ads!
Try to run few ads and see which text attract more customers.

You’ll need a SEO optimized landing page to bring those users in. It must be as attractive as your homepage, and it must have very clear call to action button. Make sure keywords the is main problem for your users which you are solving, are bold and repeated over.
These way you get some chance to earn organic free clicks from Google and beat all those competitors who are paying expensive funds for their ads.

Lastly, you’ll need to track this incoming and existing visitors. You never can guess why your visitors are not converting unless you track their behavior and see in which step, visitors are dropping. Hitsteps offer real-time web analytics dashboard so that you can watch them as they switch pages, as well as campaign tracking so the you can see how many entered your landing page and went as far as registration page, as far as add to cart page and so on. Just sign up for your free account and put tracking code in each of your pages.

Now you are fully equipped for a campaign success. Run your ads, monitor your audience and pages where visitors are dropping, optimize those weak area, keep changing your ads until you get best outcome and lastly, don’t forget about interacting with comments people leave in your Facebook ads and posts.

Hitsteps now offer free licenses

Big news, We are excited to announce Hitsteps is available for free now!

Your account is eligible to use free license if your website don’t have much of page views.
1,000 page views per month allowance is good for blogger, photographers and newly developed websites.
What are you waiting for? Get your free plugin at http://wordpress.org/plugins/hitsteps-visitor-manager/ for WordPress or http://extensions.joomla.org/extensions/extension/site-management/analytics/hitsteps-visitor-manager for Joomla

View hitsteps feature in our website: www.hitsteps.com/features.php