How to tailor your content to improve your Google ranking

SEO. It can be an intimidating term for many people, especially if you’re more creatively minded than tech-savvy. Yet it’s also a necessary aspect of doing business in the digital sphere. It can be particularly important for SaaS companies, who offer purely digital services in often niche and highly competitive environments. Luckily there are plenty of steps that you can take to boost your Google rankings, even if you have little technical know-how. This is true when it comes to the content of your website. Here are some tips to help you best utilize the SEO potential of your content.

Use keywords

Keywords are very important in any SEO SaaS strategy. Start by doing some research into the words and phrases that your target customers might type into Google. This could include the variety of product or service you offer, the features it has, or the solutions it provides. You can then create content based around these keywords. It’s important to do so naturally, though. Don’t just stick them in awkwardly, as this can be off-putting to readers on your site.

Keywords can be used in all sorts of content on your website, for example, descriptions of your product or service, information about your company, or news items and blog posts. Just make sure that you are choosing relevant keywords. If people click through to your site via Google then immediately leave, this will have a negative impact on your ranking in the future.

Focus on your users

It’s easy to get carried away when thinking about SEO and forget about user experience. With every piece of content on your site, you should be thinking about who you are writing it for. What kind of content will be useful to people visiting your site? How easy is it for them to navigate through and understand the content you’ve created? Are you answering the type of questions they will have?

Try and be as specific and descriptive as possible when it comes to writing about your product or service, too. This helps readers to differentiate you from your competitors and enables you to stand out in a crowded marketplace.

Quality is key

This point can’t be stressed enough. The quality of the content that you produce will affect both your ranking on Google, and the impression visitors to your website get of your company. Take your time to craft well-written and informative pieces of content and include a few well-chosen links to credible and reputable external websites – making sure that the anchor text is descriptive and relevant.

Don’t be afraid to write longer articles that cover a topic more deeply, either. These comprehensive pieces are likely to do better than superficial ones and show readers that your website is authoritative and trustworthy. A top-quality blog post or another piece of content is also more likely to be shared on social media, which also helps your page to rank more highly on Google.

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