Are Instagram Stories More Engaging Than Instagram Posts?

Did you know that approximately six in ten users log into Instagram at least once per day? That makes it the second most logged on social media site; how unbelievable! With so many users, which makes your content stand out Instagram stories or an Instagram post? 

With this guide, you can find out! For your convenience, we provided a thorough guide on when to use each post and the outcome of each posting. That way, you can determine the best content to post for your brand. 

Now, are you ready to get started? Here’s a quick look at the differences between Instagram story vs. post:¬†

Instagram Stories  

If you want to increase your Instagram engagement, Instagram stories are the way to go. After all, Instagram stories are short, 15-second snippets of fun and engaging content. They often feature face filters, stickers, and links that can’t be used in a normal Instagram post.¬†

Stories tend to present a more casual tone. For example, they often express breaking announcements, polls, discounts, or sales, and even behind the scenes videos. 

Since they do disappear in 24 hours, they’re seen as in the moment videos that are perhaps less polished or marketed. However, you can save your best Instagram stories at the top of your profile permanently. That way, you can share some of your best moments with your followers.¬†

Thus, stories are used for real-time engagement. They are meant to be watched by your current active followers to react to. In fact, most people will watch stories with the sound on just to hear the latest personal announcement or sale.  

Instagram Posts  

Unlike Instagram stories, Instagram posts are created to appear on your feed indefinitely (unless deleted). Posts often reflect your brand image, mission, and level of quality your followers expect. With that in mind, Instagram posts often include professional product pictures and high-quality videos. 

These posts are generally targeted to reach new audiences that might find your content interesting and worth following. Since posts are marketing to a range of audiences, they tend to receive more views over a period of time.

It can spread brand awareness and help cultivate a good reputation for the influencer or company. However, engagement tends to be lower due to the direct interest a person may have for a new influencer or organization.  

To enrich your feed and spark interest, use this free photo editing tool for Instagram. It will elevate your posts by making them look trendy and professional. 

Instagram Story Vs. Post: Which One Do You Prefer? 

Determining whether to post an Instagram story or post can be challenging, although it all comes down to what you’re trying to achieve. After all, posts are intended to look polished, professional, and meet your brand’s mission. They do get more views since they reach a wider audience; however, they lack engagement.¬†

Stories, on the other hand, are a casual and fun way to update your followers on personal announcements or discounts and sales. Stories are posted for your current active followers to engage with and react to. 

So what are you waiting for? Upload a story today! 

For more information about Instagram story vs. post, visit our website. We look forward to helping you! 

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