To get most of your online campaigns, you need to have a good analytics solution to track it for you. Lesson learn while tracking your campaign will be priceless and best experience for your next campaigns.
Measurement is key for success, if you don’t set goals, you’ll never reach your goals! and that’s first step in Hitsteps.
Create your goal in hitsteps. Your goal is ultimate/final page where you want your clients to go or click, and then create campaign start page. Connect your campaign to your goal.
Next step is to Label each key page funnel along the way. It allow you to view where your visitors are at any given stage. You can search visitors based on labels they trigger, or see label tag next to each visitor in Hitsteps dashboard or any other lists. You can make a label for your Landing page, Funnel page, Another funnel page and Final page.
In labels page, you can see progress of each label. you can see exactly how many visitors trigger main page, how many proceed to next page, and how many finally made it to goal page.
In campaign page, you can see those who started campaign but haven’t finished it yet. you can checkout their behaviour in your website to understand why.
Calculating your ROI never been easier.
Don’t go having your next campaign without tracking them first, it’s like throwing eggs down to the floor!