What is web analytics?
Web analytics is the collection and study of information about how people arrive at, use and leave a website. It helps answer practical questions: which pages visitors see, where they came from and what they did along the way.
The guides below explain a few ways to look at that activity, from one visit to patterns across many visits.
Web analytics guides
Choose the guide closest to what you want to understand.
What is session replay?
Follow one visit through its pages, clicks, scrolling and pauses.
What is form tracking?
See how many visitors start a form, submit it or leave before finishing.
What is error tracking?
Learn how website errors are found and connected to visitor activity.
What is a website heatmap?
See patterns in where visitors click, move and scroll across a page.
What is funnel analytics?
Compare the stages in a visitor journey and see where people leave.
What is UTM tracking?
Understand how tagged campaign links identify traffic sources.
Why am I not seeing data?
First check that you have selected the right website and date range. Make sure its tracking code is present on the pages you visited, and that the visit happened during the selected period. If you are still setting up tracking, follow the website tracking setup guide.