Your visual identity
Configure your company and product names, upload your logo, and replace product-facing brand elements with an identity that matches your service.
Agency and SaaS analytics platform
Deliver web analytics under your own brand
Give clients a branded analytics dashboard without building the collection, reporting, account, and infrastructure layers yourself. Hitsteps powers the platform while your company owns the client experience.
- Use your company name, product name, logo, navigation, and analytics domain
- Create separate client accounts with branded dashboards and scheduled reports
- Set client-facing plan prices and automate workflows through the white-label API
Overview
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Goals
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A product your clients recognize as yours
Own the analytics relationship without owning the analytics infrastructure
Building a credible analytics product means maintaining collection endpoints, visitor histories, reports, permissions, exports, integrations, uptime, and client support. White-label Hitsteps lets your team package an established platform around the service and brand your clients already trust.
White-label analytics separates the technology provider from the client-facing brand: Hitsteps runs the analytics platform while your configured company identity appears across the branded experience.
Your analytics domain
Use a branded Hitsteps subdomain or connect your own analytics domain or subdomain, with HTTPS configuration supported during setup.
Separate client accounts
Create client accounts and websites under your brand so each customer receives appropriate access, history, reports, and license capacity.
Branded client reports
Send scheduled analytics reports through your configured company identity and keep the reporting relationship attached to your service.
Client-facing plan prices
Define the plan prices shown within your branded product and package analytics alongside the strategy, support, hosting, or development work you provide.
White-label API automation
Automate common account, website, plan, license, and report-link workflows instead of requiring your team to provision every client manually.
Read the API documentation
The platform behind your brand
Give clients a practical analytics product, not a re-skinned empty dashboard.
White-label accounts are built on the same Hitsteps foundation for live visitor activity, visitor histories, traffic sources, heatmaps, reports, integrations, alerts, and uptime awareness. Client access still depends on the license assigned to each account.
Maintained for real websites
Hitsteps has kept evolving across website platforms, browser changes, analytics shifts, and store workflows.
Works where your site already lives
WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, commerce, browser, and desktop setup paths are documented from one hub.
From tracking hit to next action
Live dashboard, visitor profiles, heatmaps, chat, triggers, uptime, reports, and alerts stay connected after tracking is installed.
Built for a service business
Turn analytics from a third-party login into part of your client offer
A branded dashboard gives agencies and software companies a recurring reason to stay connected to clients. Use the data in reviews, campaign decisions, conversion work, support conversations, and performance reporting—under one consistent customer experience.
White-label software is most valuable when it supports a real service. Pair the dashboard with interpretation, goals, recommendations, implementation help, or ongoing optimization rather than selling access alone.
Who it is for
Package analytics around the way your company already serves clients
Digital and marketing agencies
Give SEO, advertising, content, and conversion clients one branded place to review live activity and recurring performance reports.
SaaS and website platforms
Add analytics to your product or customer portal while using the API to coordinate accounts, websites, licenses, and report access.
Hosting and maintenance providers
Bundle visitor reporting, uptime awareness, and website insight with hosting, maintenance, and managed website plans.
Consultants and fractional teams
Create a consistent reporting layer for clients and use visitor journeys, campaigns, goals, and page behavior to guide recommendations.
Implementation path
Launch a branded analytics service in four stages
Verify the underlying analytics workflow
Create a Hitsteps account, add a test website, install the tracking code, and confirm that the live dashboard and reports fit the service you want to offer.
Activate a white-label license
Open the white-label area from your account, choose the brand capacity you need, and review the current license and commercial terms.
Configure the client-facing brand
Add your brand and product names, logo, navigation links, sending address, plan prices, and branded analytics domain.
Provision clients manually or by API
Create client accounts and websites, assign the appropriate licenses, provide access, and integrate analytics into your recurring client workflow.
Build, share, or white-label?
Choose the client analytics model that matches your business
Giving a client access to data is easy. Creating an experience that looks intentional, scales across accounts, and remains maintainable is the harder decision.
| Requirement | Share a third-party dashboard | White-label Hitsteps | Build your own analytics product |
|---|---|---|---|
| Client-facing brand | The analytics vendor remains visible. | Your configured name, logo, links, reports, and domain shape the experience. | Fully controlled, but every interface and workflow must be designed. |
| Time to launch | Fast, with little differentiation. | Configure the brand, domain, plans, and client accounts. | Requires product, tracking, data, security, and infrastructure work. |
| Client provisioning | Usually managed separately in the vendor product. | Managed through branded accounts and the white-label API. | Account, permission, billing, and support systems must be built. |
| Ongoing maintenance | The vendor maintains the platform. | Hitsteps maintains the analytics foundation; you manage the service and clients. | Your team owns collection reliability, storage, reporting, privacy, and upgrades. |
Frequently asked questions
White-label web analytics FAQ
What is white-label web analytics?
White-label web analytics is an analytics service presented through your company identity. Instead of sending clients to a third-party-branded dashboard, you configure your own brand name, logo, domain, navigation, reports, and client-facing plan prices while Hitsteps powers the analytics platform.
Can I use my own domain for the analytics dashboard?
Yes. Hitsteps supports a branded Hitsteps subdomain or your own domain or subdomain through DNS configuration. Custom-domain HTTPS setup is completed as part of the white-label configuration.
Can each client have a separate analytics account?
Yes. White-label owners can create and manage client accounts and websites under their brand. Access and available analytics features depend on the license assigned to each client account.
Can I set the prices shown to my clients?
Yes. The white-label controls include client-facing plan pricing. Review the current white-label license and commercial terms inside your Hitsteps account before publishing your offer.
Does Hitsteps provide a white-label API?
Yes. The white-label API supports workflows such as managing branded accounts and websites, retrieving plans and prices, assigning licenses, and creating direct links to analytics reports.
Will my clients receive branded reports?
The white-label settings support your company identity and sending address for client communications, including scheduled analytics reports. The exact report access and delivery options depend on the client license and account configuration.
Is white-label analytics included in the free plan?
No. Start by creating a Hitsteps account and verifying the core analytics workflow, then purchase and configure a white-label license from the account area. Current pricing and brand capacity are shown there.
Who is white-label analytics best for?
It is designed for digital agencies, consultants, hosting providers, SaaS products, and other businesses that want to include web analytics in a client service without building and maintaining an analytics platform from scratch.
See whether Hitsteps fits the analytics service you want to sell
Start with a free account and your own website. Once the core workflow is proven, activate white-label licensing and configure the client experience around your brand.