Once your eCommerce store is open and running, you’re constantly looking for ways of streamlining it and improving its performance. If you’re looking to take your store to the next level, then take a look at these simple streamlining ideas.
Make Sure Your Pages Load Quickly
People don’t want to be waiting ages for your pages to load. Every second a page takes to load its bounce rate increases, and these are potential customers you are missing out on.
Use these tips from blackbeltcommerce.com to find the right Shopify developer, and work on your load speeds. People want things fast, and if your store takes too long to load, then they’re going to go elsewhere for their online shopping.
Streamline Your Copy
They may seem like words on a page, but your copy is actually very important.
In a brick and mortar business, we recognize the ability of a great salesman to make upsells and boost revenues, but what about on an online store? Your copy is the salesman, and to get the desired effect, it needs to be focused on your goals (to make sales.)
If you recognize that your copy is an essential part of the sales process, and work on crafting the right messages, then you’re going to find your conversions go up.
Use High-Quality Media
One of the advantages a physical store has over an online store is that people get to see the goods with their own eyes and feel them in their hands. We can’t offer that experience with an online store, but we can get as close as possible to it by having high-quality images and video.
People want to see exactly what they’re getting, and the only way to do this is by giving them an accurate picture.
Make sure you’re optimizing all your images and videos, so the files aren’t too large, and give your potential customers the closest thing to feeling the product in their hands.
Build Touchpoints Through Automated Emails
People don’t tend to purchase on their first visit to your store. This means you’ve got to build touchpoints and keep people coming back to your site. One of the ways you can do this is by getting people’s email addresses.
Once you’ve got people’s contact details, then you can create a series of automated emails that are designed to turn them into customers. The important thing is that you’re offering people value in your emails, so think about what they want, not just what you want from this interaction.
The right email series can have a big impact on your sales and help streamline the work you do with your eCommerce store.
Make Payments Easy
Don’t make it difficult for people to pay!
Once people have made that decision to buy from you, you want to make it as easy as possible for them to do so. This means removing barriers such as lengthy forms and minimizing the number of clicks it takes to complete payment.
Think about how simple it is to buy something on Amazon and replicate this as best you can with your store.