Simple Tips for Improving Your Conversion Rate

It is so frustrating when you get lots of traffic to your website, but it just does not seem to result in sales. However, traffic is a great place to start, and there are lots of things you can do to bring those conversion rates up.

Here are some simple tips to improve your conversion rate and get more sales.

Quality Copy

Copy is the writing on your website that is designed to get people to act. The better your copywriting is, the more likely it is people will take the actions you want them to take on your page.

This is where you must be investing in quality on your website, taking the time to craft the right messages, and guide people through the sales process using calls to action.

Create More Touchpoints

Improving conversion rates is about getting more out of the traffic you already have, and one of the ways to do this is by creating more touchpoints.

People might be coming to your website and enjoying the content, but once they leave your site, you may never see them again. You need to use your great content to get people to give you a way to reach them consistently.

Contact forms are an important part of your website’s weaponry, so make sure you are using them to good effect.

Email Marketing

Once you have someone’s contact details, you can start leveraging email marketing to boost your conversion rate. However, just sending out hastily crafted emails is not going to get the results you want.

Your email marketing campaigns need to be highly focused and personalized towards your customers. Your email autoresponder will have good segmentation options to make sure you’re reaching the right people with the right messages, and tools like can help add that personal touch to your emails.

Ensure you are offering value to your subscribers, which will lead to more engagement and better conversion rates.

Shipping Policies

If you are selling a physical product, then it is important you clearly outline your shipping policies.

When customers add a product to their basket, it is part of a complicated decision-making process. If people have made that decision, only to find out further along the line that there is an additional cost, then they have got to go through the whole process again, and they might come up with a different answer this time.

Being clear about shipping policies will help you reduce abandon cart ratios, helping you make more sales.

Checkout Process

When someone is decided to buy your product, you want to make it as easy as possible for them to pay. When you look at some of the biggest e-commerce brands globally, they allow you to buy products with so few clicks – there are no barriers to a sale.

However, smaller sites sometimes make you jump through hoops, and every hoop you have to jump through makes you less likely to follow through with your purchase. Do not let this be your website.

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