WooCommerce Analytics: See Your Store's Visitors, Carts and Orders

Real-time visitors. The live visitor view shows people as they move around your store, page by page. It is available from Free. Use it on a launch day, during a sale, or to check whether a campaign brings people in.

Cart and checkout journeys. Hitsteps records browser commerce events such as product views, cart activity and checkout steps. You can see how shoppers move from browsing to buying, and where they stop.

Verified orders. Orders and revenue come in through the official Hitsteps WordPress plugin (use version 5.99 or later), once Commerce credentials are set up for your store. This is how WooCommerce revenue becomes verified revenue in Hitsteps. There's more on this below.

Funnels. Set up funnels to see where visitors drop out between steps, for example from a product page to the cart and on to checkout. Funnels are on Pro and above.

Click heatmaps. See where people click on product pages, category pages and the cart. Heatmaps start on the Growth plan, which includes 2,000 daily clicks and a 7-day heatmap archive. Daily click limits vary by plan.

Live chat. Answer a question about sizing or delivery while the shopper is still on the page. Live chat starts on Starter with 1 agent; Growth includes 3.

Hitsteps also has AI referral tracking, uptime monitoring (Pro includes 10 monitors) and Hitsteps AI, which you can ask questions about your analytics (Growth includes 25 questions a day). Every plan also includes an MCP plugin.

Hitsteps keeps behavior and revenue apart on purpose. Browser events tell you what shoppers did. Verified orders tell you what was actually bought. The two come from different places and are handled differently.

Browser data is good for spotting patterns, but a browser can't confirm that an order really exists in your store. That's why Hitsteps never turns browser events into verified revenue. If you see checkout activity but no verified orders, first check whether the order lane is connected.

Other platforms use the same two lanes. Shopify stores use the Hitsteps Shopify app, and custom stores can send orders from their own store server. You can read more on the ecommerce analytics page.

A few things that are easy to miss:

• You need Pro or above. Ecommerce analytics and funnels start on the Pro plan ($21.99/month, under 500,000 pageviews, 30 sites). Lower plans don't include them.
• Collection is forward-only. Hitsteps records orders from the point your setup starts working. It never imports older orders. Your WooCommerce reports still hold the older history.
• Check your plugin version. For verified orders, use version 5.99 or later of the official Hitsteps WordPress plugin. Update and confirm the version before you rely on the numbers.
• Check Data Quality status. After setup, look at the Data Quality status in Hitsteps to confirm orders are coming in as expected.

1. Create a Hitsteps account. Your free account includes a 7-day Pro trial with no credit card needed, so ecommerce and funnels are included during the trial.
2. Install the official Hitsteps WordPress plugin on your WooCommerce site. The WordPress analytics page explains the plugin in more detail.
3. Confirm you use plugin version 5.99 or later and that Commerce credentials are provisioned for your store.
4. Check the Data Quality status once orders start coming in.
5. Watch the live visitor view, then build funnels and heatmaps around the pages that matter most.

Hitsteps bills by pageviews, not sessions. Here's how the main plans compare for a store:

Higher plans go up to $449.99/month. See full pricing for everything each plan includes.

Hitsteps does not record or replay sessions. If you're comparing other tools too, see how Hitsteps compares with Google Analytics and Microsoft Clarity.