Funnels

Conversion funnel analytics for visitor journeys

Conversion funnel analytics turns the audiences you already define in Segments into an ordered visitor journey you can measure. Hitsteps funnel analytics software shows entries, progression, drop-offs, and completion so you can choose where to investigate next.

  • Flexible Segment filters
  • Exact or forward order
  • Visitors behind each stage
Funnel chart with Everyone, Add to cart and Payment Page stages, visitor counts and drop-off rates

What conversion funnel software measures

A Hitsteps Funnel is an ordered set of Segment stages or Everyone. Exact order requires every stage in sequence. Forward order allows skipped stages while still requiring progress toward the final step. Missing activity does not establish why someone left. Website funnel analytics shows where a recorded path thinned out; it cannot prove why a visitor left. Explore real-time visitor tracking.

Turn Segment filters into conversion stages

Flexible Segment filters

Use supported Segment conditions such as page activity, source, campaign, device, location or custom data. A Funnel can combine these signals, not only page URLs.

Exact or forward order

Exact order requires every stage in sequence. Forward order allows skipped stages while requiring progress toward the final step.

Visitors behind each stage

Select a stage to open the visitors matching its Segment. The Everyone entry opens the unfiltered visitor report. Inspect available paths and context behind the count.

Completion notifications

Enable push or email notifications for the final step, so a recorded completion can prompt a follow-up.

Example: investigate a cart-to-payment drop-off

Everyone → Add to cart → Payment Page → Thank you. Create Segments for the recorded steps, then compare stage counts and completion for this journey.

A large loss before Payment Page suggests where to investigate. Open the stage visitors, examine the recorded paths, and test a clearer cart experience. Missing activity does not establish why someone left.
Product proof

Understand your visitors. Take action with confidence.

Use it when you need live visitor context, practical installation routes, and action tools around the traffic you already have.

Since 2013

Maintained for real websites

Hitsteps has kept evolving across website platforms, browser changes, analytics shifts, and store workflows.

15+ install paths

Works where your site already lives

WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, commerce, browser, and desktop setup paths are documented from one hub.

One workspace

From tracking hit to next action

Live dashboard, visitor profiles, heatmaps, chat, Segments, uptime, reports, and alerts stay connected after tracking is installed.

Hitsteps live dashboard with visitor activity and charts
Live dashboard
Hitsteps heatmap and page-analysis report
Heatmap context
Hitsteps live chat interface connected to visitor context
Chat workflow

Preview recent activity, then save the Funnel

The preview uses up to two days of genuine live Segment history. Saving a Funnel prepares eligible recent history in the background and shows progress.

Live Segment matches begin after creation. Reconstructed analytical Segment matches never advance or backfill Funnels. Coverage depends on the data actually recorded and retained.

More questions your Funnel can answer

Campaign quality

Campaign visitors → product engagement → qualified Segment → conversion. Use supported source and behavior conditions to investigate a particular audience.

Lead qualification

Referral visit → key Action → qualified lead. Choose conditions your tracking setup can identify; do not assume visits on different devices belong to one person.

Plans and limits

Funnels are available on Pro plans and above. Free, Starter, and Growth do not include Funnels in the public plan table. Segment stages use supported conditions, and exact limits depend on your plan. Compare current Funnel limits and pricing. Features and pricing.

Conversion funnel analytics FAQ

Are Funnels limited to page URLs?

Use supported Segment conditions such as page activity, source, campaign, device, location or custom data. A Funnel can combine these signals, not only page URLs.

How do exact and forward order differ?

Exact order requires every stage in sequence. Forward order allows skipped stages while requiring progress toward the final step.

Can I open the visitors behind a stage?

Select a stage to open the visitors matching its Segment. The Everyone entry opens the unfiltered visitor report. Inspect available paths and context behind the count.

Which history can contribute to a Funnel?

The preview uses up to two days of genuine live Segment history. Saving a Funnel prepares eligible recent history in the background and shows progress. Live Segment matches begin after creation. Reconstructed analytical Segment matches never advance or backfill Funnels. Coverage depends on the data actually recorded and retained.

Which plans include conversion funnel tracking?

Funnels are available on Pro plans and above. Compare current limits on features.php#price.

How do Funnels relate to heatmaps and live visitors?

Use Funnels to find stage drop-offs, then inspect visitors in real-time visitor tracking. Heatmaps are available on Growth and above when enabled.

Build a Funnel around your next business outcome

Create the Segments, arrange their steps, and validate the recent preview before saving. Funnels are available on Pro and above.

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