Ad click ID
High-confidence ad signal
Ad traffic report
Ad traffic
Automatically detects paid traffic from supported advertising platforms using confidence-rated URL signals.
- Ad-attributed visitors
- Paid visitors
- Signal conflicts
Platform / channelPaid statusConfidence
Google AdsPaid searchPaidHigh-confidence ad signal
Meta AdsPaid socialPaidDeclared paid campaign
TikTok AdsSocialPossiblePossible platform traffic
Campaign / IDKeywordPlacement
What it does
Evidence
Automatically classified from advertising click IDs and paid campaign tags. URL signals are confidence-rated; they are not advertising-account API verification.
The click ID platform and campaign tags disagreed, or a strong ad click ID arrived with a non-paid medium. Original evidence was preserved.
Paid UTM declaration
Declared paid campaign
Platform click ID
Possible platform traffic
Conflicting URL signals
Signal conflict
Platform
Platform / channel
Automatically detects paid traffic from supported advertising platforms using confidence-rated URL signals.
Google AdsPaid search
Microsoft AdvertisingPaid search
Meta AdsPaid social
TikTok AdsPaid social
LinkedIn AdsPaid social
X AdsPaid social
Pinterest AdsPaid social
Snapchat AdsPaid social
Reddit AdsPaid social
Yandex DirectPaid search
Taboola AdsNative ads
Outbrain AdsNative ads
Google Marketing PlatformDisplay
Attribution view
Acquisition · Latest observed
Acquisition
Acquisition view: visitors are grouped by the first advertising signal recorded during the selected period.
Group visitors by the first ad signal recorded.Latest observed
Latest observed view: visitors are grouped by their most recently observed advertising signal in the selected period. This is the visitor’s current attribution profile; it does not attribute conversions. The visitor detail page shows the recorded ad signal history.
Group visitors by the most recently observed ad signal.
Product proof
Understand your visitors. Take action with confidence.
Use it when you need live visitor context, practical installation routes, and action tools around the traffic you already have.
Maintained for real websites
Hitsteps has kept evolving across website platforms, browser changes, analytics shifts, and store workflows.
Works where your site already lives
WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, commerce, browser, and desktop setup paths are documented from one hub.
From tracking hit to next action
Live dashboard, visitor profiles, heatmaps, chat, Segments, uptime, reports, and alerts stay connected after tracking is installed.
Ad traffic report
Ad-attributed visitors
Automatically classified from advertising click IDs and paid campaign tags. URL signals are confidence-rated; they are not advertising-account API verification.
Visitors
Ad-attributed visitorsPaid visitorsPossible / unproven paidSignal conflicts
Platform / channel
PlatformChannelPaid statusConfidenceEvidence
Campaign / ID
Ad group IDAd IDCreative IDKeyword
Evidence
NetworkPlacementMatch typeAd click deviceClick ID typeLanding page
Workflow
Ad traffic
Tracking Code
Automatically detects paid traffic from supported advertising platforms using confidence-rated URL signals.
Evidence
Automatically classified from advertising click IDs and paid campaign tags. URL signals are confidence-rated; they are not advertising-account API verification.
Attribution view
Group visitors by the first ad signal recorded. Group visitors by the most recently observed ad signal.
Ad touch timeline
First ad touch · Latest ad touch · Lifetime observations
Practical context
Confidence
Automatically classified from advertising click IDs and paid campaign tags. URL signals are confidence-rated; they are not advertising-account API verification.
Latest observed view: visitors are grouped by their most recently observed advertising signal in the selected period. This is the visitor’s current attribution profile; it does not attribute conversions. The visitor detail page shows the recorded ad signal history.
Has ad attribution
Paid traffic
Has ad attribution supports Yes only.
Paid traffic must be Yes or No.
Goals
Open Goals
About Goals and revenue
Goals are Hitsteps Goals triggered by visitors in this report. Every Segment counts once, and Goal revenue adds the value saved with each Segment. Set the default value in Goals. This is not advertising spend or WordPress order revenue.
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Ad traffic
Automatically detects paid traffic from supported advertising platforms using confidence-rated URL signals.