Thanksgiving DaySales and promotions
Discounts, newsletters and campaigns, with the change in visits around them.
Annotations
See why your traffic changed, right on the chart
Annotations put your launches, sales and campaigns on every chart in your dashboard. On Pro, the rest is added for you: holidays and shopping days in your visitors' countries, traffic spikes and drops, and changes to your tracking, store and settings.
- One set of marks on every date chart: the dashboard, Visitors, Pages, Actions, Segments and Commerce.
- Holidays, shopping days and cultural dates for the countries your visitors come from.
- Your own annotations are included on every plan, including Free.
Your own annotations: every plan
Automatic annotations: Pro and above · Eligible 7-day trial
Visits
Last 30 days
Coming up next
Cyber Monday
in 3 days
Every plan
Put your own events on the chart
Click a day on any chart and choose Annotate, or add one on the Annotations page. Pick a type, write a short note and, for something that runs a while, like a week-long sale, give it an end date.
Launches and releases
A redesign, a new checkout or a price change, on the day it went live.
Outages
Downtime and incidents. Confirmed outages from your uptime monitors can be added for you.
Notes
Anything your team should remember when it reads the chart later.
What changed after each one
The Annotations page compares average daily traffic after each date with the same weekdays before it, so you can see how visits moved after a launch or a sale.
It shows an association, not proof of cause.
Automatic annotations Pro
Marks for what nobody wrote down
Once a day, your latest data is checked and what changed is marked on your charts. You choose which kinds appear on each website.
Detected in your data
Spikes and drops in visits compared with a week earlier, with the main source when one stands out, and pages, referrers, campaigns and AI assistants seen for the first time.
- Traffic spikes and drops
- Campaigns
- New referrers
- New pages
- AI assistants
- Google Search Console
Site events
Changes on your side: tracking that starts, pauses or resumes, a store connection, a published Shopify theme, a new goal or a changed setting.
- Tracking status
- Shopify store changes
- Store connection
- Settings changes
- New goals
Outside events
Dates outside your website that change how people browse and shop: holidays, shopping days, cultural dates and Google search updates.
- Public holidays
- Commercial observances
- Shopping events
- Religious and cultural dates
- Search engine updates
Try them on your own data: automatic annotations are part of the eligible 7-day trial. After the trial, your own annotations stay. Switch any kind off, or all of them, on the Annotations page.
Outside events
Holidays and shopping days where your visitors live
Your calendar follows your audience. Each country with at least 15% of your visits over the last 90 days, up to three, adds its public holidays, shopping days, observances and cultural dates. Worldwide dates such as Black Friday, Cyber Monday and Valentine's Day appear on every site.
- Holiday names follow your dashboard language wherever a translation exists.
- The calendar is updated every week, and your countries are checked again as your visitors change.
- Dates appear up to 60 days ahead, so you can plan around them.
United Kingdom
Germany
Coming up next
Plan for the dates ahead
The Coming up next widget on your dashboard counts down through the next 60 days of dates and your own plans. When visits moved on the same date last year, it shows by how much.
Your own planned annotations appear there on every plan.
Annotations
Every annotation in one place
The Annotations page in your dashboard menu brings them together with your traffic chart.
Timeline
Browse by date or by the largest change, and export them as CSV.
Search and filters
Find an annotation by its text, or show one type at a time.
Upcoming
See what is planned and which outside dates are coming up.
Keep or dismiss
Keep an automatic annotation as your own note to edit it, or dismiss it for everyone on the site.
Product proof
Understand your visitors. Take action with confidence.
Use it when you need live visitor context, practical installation routes, and action tools around the traffic you already have.
Maintained for real websites
Hitsteps has kept evolving across website platforms, browser changes, analytics shifts, and store workflows.
Works where your site already lives
WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, commerce, browser, and desktop setup paths are documented from one hub.
From tracking hit to next action
Live dashboard, visitor profiles, heatmaps, chat, Segments, uptime, reports, and alerts stay connected after tracking is installed.
Privacy
Built from your own analytics
Automatic annotations come from the data your site already collects, a calendar maintained for all sites and, if you connect it, Google Search Console. No visitor data is sent anywhere to create them.
Annotations are shared with everyone who can open the site's dashboard. Adding, keeping or dismissing one needs edit access.
Annotations
Questions about annotations
Which plans include annotations?
Your own annotations are included on every plan, including Free. Automatic annotations are included in Pro and above, and in the eligible 7-day trial. After a trial, your own annotations stay and the automatic ones are hidden until you upgrade.
Which countries' holidays will I see?
Those of each country with at least 15% of your visits over the last 90 days, up to three. Worldwide dates such as Black Friday appear on every site. The list follows your visitors, so it can change over time.
Can I choose which automatic annotations appear?
Yes. On the Annotations page, switch each kind on or off for a website, or turn them all off.
What happens when I dismiss an automatic annotation?
It is hidden for everyone on the site. You can show dismissed annotations again at any time, or keep one as your own note and edit it.
How soon do automatic annotations appear?
Calendar dates appear up to 60 days ahead. Settings changes and store events are marked when they happen. Traffic and tracking changes are checked once a day, after the day ends, and first-time pages, referrers, campaigns and AI assistants are marked once tracking has 3 days of data.
Annotations
Give every chart its story
Add your own annotations on any plan, and see the automatic ones on your own data with Pro or the eligible 7-day trial.