utm_sourceSource
First UTM source
Campaign report
UTM campaigns
Explore the first campaign that acquired each visitor or their most recently observed tagged touch.
- First-touch UTM
- Latest UTM touch
- Goal revenue
First-touch UTMLatest UTM touch
Sourcenewsletter
Mediumemail
Campaignsummer_launch
Landing page/summer-offer
What it does
UTM attribution
Automatically captured from this visitor’s UTM-tagged tracking observations.
https://example.com/summer?utm_source=newsletter&utm_medium=email&utm_campaign=summer_launch&utm_term=blue_shoes&utm_content=hero_bannerutm_mediumMedium
First UTM medium
utm_campaignCampaign
First UTM campaign
utm_termTerm
First UTM term
utm_contentContent
First UTM content
Landing page
Canonical landing page
Attribution view
Acquisition · Latest observed
Acquisition
Acquisition view: visitors are grouped by the first tagged campaign recorded during the selected period.
Group visitors by the first tagged campaign recorded.Latest observed
Latest observed view: visitors are grouped by their most recently observed tagged campaign in the selected period. This is the visitor’s current attribution profile; it does not attribute conversions or represent complete campaign history.
Group visitors by the most recently observed tagged campaign.
Product proof
Understand your visitors. Take action with confidence.
Use it when you need live visitor context, practical installation routes, and action tools around the traffic you already have.
Maintained for real websites
Hitsteps has kept evolving across website platforms, browser changes, analytics shifts, and store workflows.
Works where your site already lives
WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, commerce, browser, and desktop setup paths are documented from one hub.
From tracking hit to next action
Live dashboard, visitor profiles, heatmaps, chat, Segments, uptime, reports, and alerts stay connected after tracking is installed.
Campaign report
Attributed visitors
Explore the first campaign that acquired each visitor or their most recently observed tagged touch.
Visitors
Attributed visitorsDistinct touchesAll observationsLast seen
UTM dimension
UTM sourceUTM mediumUTM campaignUTM termUTM contentLanding page
Goals in this period
GoalsGoal revenue
Has UTM attribution
Has UTM attribution currently supports Yes only.
Practical context
First UTM touch · Latest UTM touch
Automatically captured from this visitor’s UTM-tagged tracking observations.
First-touch UTM
First UTM sourceFirst UTM mediumFirst UTM campaignFirst UTM termFirst UTM content
Latest UTM touch
UTM observations:Lifetime observationsTouches:Captured:
Workflow
UTM attribution
Tracking Code
Automatically captured from this visitor’s UTM-tagged tracking observations.
First UTM touch
Group visitors by the first tagged campaign recorded.
Attribution view
Group visitors by the most recently observed tagged campaign.
Campaign report
Explore the first campaign that acquired each visitor or their most recently observed tagged touch.
Practical context
Latest observed
Latest observed view: visitors are grouped by their most recently observed tagged campaign in the selected period. This is the visitor’s current attribution profile; it does not attribute conversions or represent complete campaign history.
Acquisition view: visitors are grouped by the first tagged campaign recorded during the selected period.
Goals
Open Goals
About Goals and revenue
Goals are Hitsteps Goals triggered by visitors in this report. Every Segment counts once, and Goal revenue adds the value saved with each Segment. Set the default value in Goals. This is not advertising spend or WordPress order revenue.
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UTM campaigns
Explore the first campaign that acquired each visitor or their most recently observed tagged touch.