Internal search-term report
Review recorded terms with search totals for the selected period, filter the list, and quickly identify the language visitors use for products, services, help, and content.
Búsquedas internas
Descubre qué buscan las personas en tu sitio web y abre después los recorridos de visitantes asociados a cada término.
Hitsteps: Descubre qué buscan las personas en tu sitio web y abre después los recorridos de visitantes asociados a cada término.
- Rank recorded on-site search terms for the date range you choose
- Open the matching visitors and review what they did before and after searching
- Use internal-search terms in visitor filters and reusable Segments
Qué hace
Turn on-site searches into product and content decisions
A search box is a direct expression of visitor intent. The term ranking shows recurring demand, while visitor drill-down adds the page path, source, device, location, actions, and outcome needed to understand what happened around each search.
Internal Keywords is a first-party site-search report built from supported search signals on your own website. It is separate from search-engine keyword reporting: it describes what visitors searched for after arriving on your site, not the Google or Bing query that may have brought them there.
Exact visitor drill-down
Select a term to open the matching visitors, then inspect each available journey instead of trying to explain intent from an aggregate number alone.
Filters and Segments
Combine an internal term with country, source, page, device, Action, or other supported conditions, and save useful combinations as Segments for repeat analysis.
Pruebas del producto
Hitsteps es un producto de analítica mantenido, no un script desechable.
Úselo cuando necesite contexto de visitantes en directo, rutas de instalación prácticas y herramientas de acción para el tráfico que ya tiene.
Mantenido para sitios web reales
Hitsteps ha seguido evolucionando con las plataformas web, los cambios de los navegadores, la analítica y los flujos de las tiendas.
Funciona donde ya vive su sitio
Las rutas de configuración para WordPress, Shopify, Wix, Google Tag Manager, HTML, CMS, comercio electrónico, navegador y escritorio están documentadas desde un solo lugar.
Del evento de seguimiento a la siguiente acción
El panel en directo, los perfiles de visitantes, los mapas de calor, el chat, los segmentos, la disponibilidad, los informes y las alertas permanecen conectados después de instalar el seguimiento.
Contexto práctico
Automatic detection covers common patterns, not every custom search
Hitsteps recognizes common query parameters and URL patterns used by Shopify, WordPress, WooCommerce, Magento, and Joomla. If a custom search keeps its term only in a POST body, application state, or an unrecognized parameter, send that value explicitly with the supported MySearch field so the tracker does not have to guess.
Only searches that reach the tracker through a supported signal can appear. Results also depend on tracker coverage, consent, browser behavior, retention, and the selected date range.
Flujo de trabajo
How Internal Keywords works
Keep tracking active on search-result pages
Install the Hitsteps tracker across the site and verify that visits to your internal search results reach the correct website profile.
Let Hitsteps recognize the search term
Common Shopify, WordPress, WooCommerce, Magento, and Joomla search URL patterns are recognized automatically. A custom implementation can supply the term explicitly through the supported MySearch tracking value.
Compare terms in the report
Choose a date range, review up to the leading 100 recorded terms, and filter the list to investigate a product name, topic, spelling, or phrase.
Open visitors and act on the evidence
Drill into the visits behind a term, compare their journeys and outcomes, and use a visitor filter or Segment when the question requires more conditions.
Casos de uso
Questions Internal Keywords can help answer
Product and service demand
Find products, categories, variants, or services visitors actively request, including language that differs from your current navigation and catalog labels.
Content gaps
Spot recurring questions that deserve a landing page, help article, comparison, clearer product description, or more visible route through the site.
Search experience problems
Investigate searches followed by exits, repeated reformulations, or unexpected paths to discover where results, synonyms, spelling support, or navigation may need attention.
Preguntas y respuestas
Preguntas frecuentes sobre Palabras clave internas
Respuestas claras sobre lo que informa esta función, cómo usarla y cuáles son sus límites.
Which website platforms are recognized automatically?
Hitsteps recognizes common internal-search URL patterns used by Shopify, WordPress, WooCommerce, Magento, and Joomla. Themes, plugins, headless storefronts, and custom routing can change those patterns, so test your own search flow after installation.
Can I see the visitors behind an internal search term?
Yes. Select a term to open matching tracked visitors and inspect the available page journey and surrounding context. The result remains subject to your date range, retention, consent settings, and tracker coverage.
How is this different from Google Search or Search Console keywords?
Internal Keywords records supported searches performed on your own website after a visitor arrives. Search-engine keyword reports concern queries used on an external search engine before the visit, and those organic terms are often withheld.
Siga explorando
Funciones relacionadas de Hitsteps
Conecte este informe con el contexto de visitantes, adquisición y flujo de trabajo que lo rodea.
Véalo en su propio sitio web
Empezar gratis
Convierta palabras clave internas en un flujo de trabajo de analítica funcional
Cree una cuenta gratuita, instale el código de seguimiento de Hitsteps y confirme su primera visita antes de elegir el plan que se adapte a sus necesidades de tráfico e informes.