站内搜索

查看访客在您的网站上搜索什么,并打开每个搜索词背后的访客路径。

Hitsteps: 查看访客在您的网站上搜索什么,并打开每个搜索词背后的访客路径。

  • Rank recorded on-site search terms for the date range you choose
  • Open the matching visitors and review what they did before and after searching
  • Use internal-search terms in visitor filters and reusable Segments
它能做什么

Turn on-site searches into product and content decisions

A search box is a direct expression of visitor intent. The term ranking shows recurring demand, while visitor drill-down adds the page path, source, device, location, actions, and outcome needed to understand what happened around each search.

Internal Keywords is a first-party site-search report built from supported search signals on your own website. It is separate from search-engine keyword reporting: it describes what visitors searched for after arriving on your site, not the Google or Bing query that may have brought them there.

Internal search-term report

Review recorded terms with search totals for the selected period, filter the list, and quickly identify the language visitors use for products, services, help, and content.

Exact visitor drill-down

Select a term to open the matching visitors, then inspect each available journey instead of trying to explain intent from an aggregate number alone.

Filters and Segments

Combine an internal term with country, source, page, device, Action, or other supported conditions, and save useful combinations as Segments for repeat analysis.

产品证明

Hitsteps 是一个持续维护的分析产品,不是一次性脚本。

当你需要实时访客上下文、实用安装路径,以及围绕现有流量的行动工具时,请使用它。

自 2013 年以来

为真实网站持续维护

Hitsteps 一直随着网站平台、浏览器变化、分析方式和商店工作流持续演进。

15+ 种安装路径

适配你的网站所在平台

WordPress、Shopify、Wix、Google Tag Manager、HTML、CMS、电商、浏览器和桌面安装路径,都可从一个中心查看文档。

一个工作区

从追踪访问到下一步行动

安装追踪后,实时仪表盘、访客档案、热力图、聊天、细分群体、正常运行时间、报表和告警会保持联动。

Hitsteps 显示访客活动和图表的实时仪表盘
实时仪表盘
Hitsteps 热力图和页面分析报表
热力图上下文
Hitsteps 与访客上下文关联的实时聊天界面
聊天工作流
实际背景

Automatic detection covers common patterns, not every custom search

Hitsteps recognizes common query parameters and URL patterns used by Shopify, WordPress, WooCommerce, Magento, and Joomla. If a custom search keeps its term only in a POST body, application state, or an unrecognized parameter, send that value explicitly with the supported MySearch field so the tracker does not have to guess.

Only searches that reach the tracker through a supported signal can appear. Results also depend on tracker coverage, consent, browser behavior, retention, and the selected date range.
工作流

How Internal Keywords works

Keep tracking active on search-result pages

Install the Hitsteps tracker across the site and verify that visits to your internal search results reach the correct website profile.

Let Hitsteps recognize the search term

Common Shopify, WordPress, WooCommerce, Magento, and Joomla search URL patterns are recognized automatically. A custom implementation can supply the term explicitly through the supported MySearch tracking value.

Compare terms in the report

Choose a date range, review up to the leading 100 recorded terms, and filter the list to investigate a product name, topic, spelling, or phrase.

Open visitors and act on the evidence

Drill into the visits behind a term, compare their journeys and outcomes, and use a visitor filter or Segment when the question requires more conditions.

使用场景

Questions Internal Keywords can help answer

Product and service demand

Find products, categories, variants, or services visitors actively request, including language that differs from your current navigation and catalog labels.

Content gaps

Spot recurring questions that deserve a landing page, help article, comparison, clearer product description, or more visible route through the site.

Search experience problems

Investigate searches followed by exits, repeated reformulations, or unexpected paths to discover where results, synonyms, spelling support, or navigation may need attention.

问题与解答

内部关键词 常见问题解答

关于此功能报告的内容、如何使用它以及它的限制在哪里的清晰答案。

Which website platforms are recognized automatically?

Hitsteps recognizes common internal-search URL patterns used by Shopify, WordPress, WooCommerce, Magento, and Joomla. Themes, plugins, headless storefronts, and custom routing can change those patterns, so test your own search flow after installation.

Can I see the visitors behind an internal search term?

Yes. Select a term to open matching tracked visitors and inspect the available page journey and surrounding context. The result remains subject to your date range, retention, consent settings, and tracker coverage.

How is this different from Google Search or Search Console keywords?

Internal Keywords records supported searches performed on your own website after a visitor arrives. Search-engine keyword reports concern queries used on an external search engine before the visit, and those organic terms are often withheld.

继续探索

相关 Hitsteps 功能

将此报告与周围的访客、获取和工作流程上下文连接起来。

在你自己的网站上查看

把 内部关键词 变成可用的分析工作流

创建免费账户,安装 Hitsteps 追踪代码,并在选择适合流量和报表需求的套餐前确认第一位访客。

免费开始