Web analytics features, AI assistant, and pricing

Conversational analytics
Use AI your way: inside Hitsteps or in your own assistant Use Hitsteps AI inside the dashboard, or connect the free Hitsteps MCP Plugin to your own compatible AI assistant for conversational web analytics.
See prompts, sample replies, and the MCP advantage

Connect Hitsteps website analytics to Grafana with the Infinity data source, a protected Bearer Token, and an importable dashboard JSON file.
See Grafana setup

Everything looks good, but visitors are not converting? Page Analysis tracks HTML element clicks to detect the best performing elements on your pages. It tracks clicks on Ajax dynamic contents, hidden elements (i.e., in-page popups and sub-menus), and even carousels and slider banners. These aggregated reports on page elements will show you exactly what is wrong on your page and which element is not getting your desired amount of clicks, be it a banner, button or a link. With a glance, you'll know what's on the page that needs to be changed.

We strive to detect each visitor's origin not only by city and country, but also by their connection type (home internet, cell phone internet, company internet, university internet, etc.). Once we detect a company internet, we delve into that company's website to show you valuable information about that company.

What if you place an important button in an obscure location on your website, hoping for leads that never come? Want to quickly identify the most clicked sections of your pages, and the most overlooked places on your pages? Heatmaps allow you to understand which sections of your website are grabbing the most attention and getting the most clicks.

Hitsteps creates a unique profile and tracks when the same user accesses your website across smartphones, tablets, and desktop computers. Classic analytics may track the same user as a new visitor if they come from an advertisement using a smartphone, register on your website, then log in to your site via tablet and make a purchase. As a result, you may get an inaccurate understanding of your ad performance. Our WordPress and Shopify plugins already have cross-device tracking built in; other users can integrate this feature with a small piece of code.

Have you ever tested your website page speed using common PageSpeed testing tools such as Google PageSpeed or GTMetrix? Wouldn't it be better if, instead of using their super-fast internet connections, you could test your page speed with your real website visitors? That's right! Hitsteps logs how long it takes for your web pages to fully load for each of your visitors. You can view this data for each individual user or see aggregated data for each page. Other services measure your page speed using their own (fast) servers. We measure your page speed using your visitors' browsers and real-life internet conditions. If the majority of your visitors use a low-speed mobile device, you will know it. If your web pages take longer than you expect, you will be able to identify it here. If a recent change causes your website to load more slowly, you will see it here as well.

It's important for all website owners to know which browser is most popular among their visitors. If your website does not display well in a particular browser, such as the Facebook in-app browser, but displays well in Google Chrome, you will lose a lot of traffic from Facebook visitors.

What happens if someone visits your website and you are not monitoring in real time? Will you miss this visitor's actions on your website? Absolutely not! Our Recent Visitors tracking allows you to view your visitors' information and exactly what they did while on your website. Every click and action, such as downloads and clicks on external links, will be logged here, and you can choose to go back in time using our unlimited date range selector.

We distinguish between search engines and referrals. Referrals come from other sites that are not search engines, and it's valuable to know where your traffic originates. This is where our real-time referral tracking feature comes in handy. They could be blogs, directories, or any links pointing to your website. It doesn't matter where traffic comes from, as visitors are visitors, but you can use this data to improve and build high-quality referral sources.

Hitsteps separates attributable visits from supported AI assistants such as ChatGPT, Gemini, Claude, Copilot, and Perplexity. Review AI traffic in a dedicated report with assistant breakdowns, landing pages, and visitor-level journey context. Learn how AI referral tracking works.

See what search terms are being used on search engines to find your website. This is an invaluable tool because it shows you exactly what your website visitors have been searching for. View the keywords used to reach your website, ranked by popularity, and identify which ones are working so you can optimize them accordingly. You can also view a keyword's details, see the specific visitors who used it, and learn more about them.

Imagine knowing the name, email, and phone number of your visitors. Once a visitor provides their identity through your website forms (registration, contact form, comment form, etc.), Hitsteps can associate that identity with the person's profile. This allows you to create a comprehensive picture of your visitor's identity. Profile visualization happens automatically, or you can manually initiate it through integration code.

By using the Hitsteps website analytics tools you can also export a full range of reports for yourself or your clients. Any report can be set to use your pre-defined date/time settings and this means that you can have weekly, monthly or even annual reports. These are professional reports in CSV or PDF format. We guarantee that your clients will be impressed with the sheer amount of data that we provide.

If you own any kind of company, then this is a must-have as you really need to know where your traffic is coming from. Is it from social media, blogs, advertising campaigns or from straight organic SEO and organic rankings in the search engines? Guess what, no need to guess as we show this data to you.

See how visitors watch the videos on your pages. We record starts, halfway views, and completions for every tracked video, and separate autoplay activity from visitor-initiated plays so you can compare real engagement across pages, videos, and traffic sources.

Monitor configured websites and endpoints on a schedule, review observed incidents, and notify the right people when a check fails. Check frequency, verification, alert channels, and optional recovery actions depend on the selected plan and setup.
Supported configurations can also use carefully tested Cloudflare DNS failover or SSH actions. See the feature guide for practical limits and setup guidance.

When browser-side signals are available, Hitsteps can estimate whether ad-blocking behavior affected a tracked visit and surface that context in reports. Because blockers can prevent analytics code from running or hide the signals used for classification, treat this report as a directional segment rather than a complete count of every ad-block user.

When a supported browser exposes battery information, Hitsteps can add the available charge and charging state to visitor context and related reports. Many modern browsers restrict or omit this information for privacy, so an unavailable value should never be interpreted as a known battery state.

This is another valuable feature that we offer. For those involved in marketing, the entry or landing page is crucial. If you are spending money on online advertising, you need to know whether it is effective. A poor landing page will mean that your customers have to search your website again to find what they are looking for. The exit page can tell you that there is an issue with your website. The real-time exit page tracking feature will display every page that your visitors leave your website from.

This is a dynamic feature. Want to know what keywords or key phrases are driving traffic to your website? Here we show you exactly what keywords are working for you and those that are not performing as well. The real-time keyword tracking feature is ideal for those interested in making money online via affiliate sales, those performing SEO work, and webmasters in general.

We included this feature for those who do not have the time to monitor their websites in real time. You can choose to have your reports emailed to a specified address daily, weekly, or monthly, or not at all. The email report includes the following: number of online visitors, number of visitors, number of hits, number of page views, search engines used, top keyphrases, top referral sites, average time a visitor spends on your website, top pages, and much more.

The online chat feature allows your website visitors to interact directly with you when you are signed in to your Hitsteps account. The online chat widget can be an excellent sales feature because you can answer a customer's questions in real time. Our dashboard allows you to see who is online and initiate a chat with them. While chatting, you can see a preview of their message while they are still typing, before they click the send button, and you can see which page they are viewing.

This is an important feature that is often overlooked. For example, if your website is in a specific niche selling flowers in Berlin, you wouldn't want thousands of visitors from Sydney! On the other hand, if you market your products or services globally, you need to know which countries are sending you the most and least traffic. This feature will provide you with all that information.

Hitsteps offers two levels of analysis. The first level provides a simple summary of your page loads, unique visitors, returning visitors, first-time visitors, and bounce rate. The second level offers a highly detailed analysis of your latest page loads. We offer unlimited login access, so you can use the archive feature (date range selector) to view older data and compare it with past and current data.

You can 'zoom in' on individual visitors and get a detailed report on where they are from, their system settings, what link referred them to your website and their navigation path through your website. You can view recent visitors and click the magnifying glass beside each to zoom in on them. Detailed reports are very powerful tools, and one of the most advanced features Hitsteps offers. It allows you to view details of everything on your stats and view visitors relating to them.

Hitsteps integrates with Contact form 7, Ninja Forms and Gravity Forms as well as WooCommerce New Order Emails in WordPress, so you will receive your customer's full details including IP Address, Location, Device and Browser Info, their First Visit date and time, first referrer and first landing page, and list of their recent pageviews in your email when they buy from you or contact you! Understanding the source of your true customers has never been easier. Assisting and answering your visitors' questions could be more accurate and helpful when you know which pages they viewed before contacting you.

Hitsteps offers the ability to manage multiple websites from one account. You can manage the statistics for all of them from that single account: your blog, personal websites, and business websites, all in one place. Easily navigate between them using the drop-down list on the stats pages. The 'My Sites/Overview' page allows you to see all your websites at a glance once you log in to Hitsteps. The Total Graph shows you the combined statistics for all your websites at a glance. User Management allows you to provide access to your account for multiple other users.

Hitsteps Tracking will automatically track your download links. Ever wonder how many clicks you are sending to sites linked from your website? Hitsteps can track all external links for you, and you can view them in the external links section.

Our Live Map automatically refreshes to show your current online visitors' locations using our accurate city-wide geolocation service on a world map. You can drag and zoom.

Download the native Hitsteps app for iPhone, iPad, and Android to monitor live visitors, website activity, Segments, alerts, and support messages wherever you are.

GDPR ready. We won't even store cookies without your visitors' permission. No personal information, including IP address, will be tracked. If any personal information is being tracked, the visitor will be asked via a GDPR consent popup.
If no consent is given, we will stick to sessions and database tracking and will not use cookies. We do not store IP addresses and anonymize them so they cannot be traced back to actual individuals.
Our data centers are located in Europe.